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Product Marketing Director, Velocity (REMOTE WEST COAST)

3 weeks, 4 days ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Cybersecurity
Apply Now
Veeam Software

Veeam Software

Veeam Software is the global leader in Backup that delivers Modern Data Protection, offering solutions for virtual environments, enterprises, small businesses, and service providers worldwide.

Internet Software & Services
1K-5K
Founded 2006
$500M raised
View All Jobs 59

Description

  • Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
  • Define differentiated narratives that resonate with velocity buyers while aligning to Veeam's platform strategy.
  • Lead integrated GTM launches and campaigns with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
  • Develop scalable messaging, sales plays, enablement, and partner content across global routes to market.
  • Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends.
  • Partner with revenue teams to improve pipeline creation, conversion, customer expansion, and competitive win rates.
  • Establish best practices, measurement, and operational rigor to improve GTM effectiveness across Velocity segments.

Requirements

  • 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
  • Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
  • Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
  • Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
  • Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
  • Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.

Benefits

  • Unlimited PTO, 12 paid holidays, 4 global VeeaMe self-care days, and 24 paid volunteer hours annually.
  • Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents.
  • Medical, dental, and vision coverage starting on the first day.
  • Mental health support, therapy sessions, and digital wellness tools through the Employee Assistance Program.
  • 401(k) retirement plan with company matching contributions.
  • Fertility, adoption, and surrogacy support through Maven.
  • Legal services, identity protection, supplemental health insurance options, and tax-advantaged spending accounts.
  • Learning and development support through LinkedIn Learning, O’Reilly, mentoring, workshops, and Global Day of Learning events.
  • Compensation range of $171,800-$440,200 USD depending on geographic zone, with base pay plus performance-based bonus/OTE structure.

Interested in this position?

Apply directly on the company website

Apply Now

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