Director, Product Marketing – GTM

3 hours, 11 minutes ago
Full-time
Executive
Sales and Business Development
Veeam Software

Veeam Software

Veeam Software is the global leader in Backup that delivers Modern Data Protection, offering solutions for virtual environments, enterprises, small businesses, and service providers worldwide.

Internet Software & Services
1K-5K
Founded 2006
$500M raised

Description

  • Define and operationalize enterprise go-to-market plays across key segments and industries.
  • Develop value frameworks tailored to enterprise buying groups such as CIOs, CISOs, and data leaders.
  • Partner with sales leadership to improve deal velocity, win rates, and expansion opportunities.
  • Translate product positioning and solutions into pipeline-generating programs.
  • Work closely with demand generation, partners, and customer success to ensure consistent funnel execution.
  • Support cross-sell and platform adoption within the existing customer base.
  • Build enterprise-ready sales plays, messaging, and tools for complex multi-stakeholder deals.
  • Develop battlecards, objection handling, and competitive positioning materials.
  • Support strategic deals and top accounts with tailored messaging and deal strategy.
  • Create repeatable frameworks for account targeting, segmentation, and deal progression.
  • Ensure global consistency while allowing regional flexibility in execution.
  • Continuously refine go-to-market motions based on field feedback and performance data.

Requirements

  • 8–12+ years of experience in product marketing or go-to-market roles in enterprise software.
  • Strong understanding of enterprise sales cycles and complex deal dynamics.
  • Experience building and scaling repeatable go-to-market motions.
  • Track record of driving measurable outcomes such as pipeline, revenue, and adoption.
  • Ability to work cross-functionally with sales, marketing, and product teams.
  • Experience as a go-to-market operator who understands how enterprise deals are actually closed (preferred).
  • Ability to understand technical products and translate capabilities into use cases and outcomes (preferred).
  • Experience partnering closely with sales and earning strong field credibility (preferred).
  • Highly execution-oriented mindset focused on business outcomes rather than just assets (preferred).
  • Comfort working in ambiguity while driving clarity and results (preferred).

Benefits

  • Unlimited paid time off, 12 paid holidays, and 4 additional global VeeaMe Days for self-care.
  • 24 paid volunteer hours annually through Veeam Cares.
  • Paid parental leave of 8 weeks for all parents and 16 weeks for birthing parents.
  • Medical, dental, and vision coverage starting on day one.
  • Mental health support, therapy sessions, and digital wellness tools through the Employee Assistance Program.
  • 401(k) retirement plan with company matching contributions.
  • Fertility, adoption, and surrogacy support through Maven.
  • Tax-advantaged spending accounts for healthcare, dependent care, and commuting.
  • Opportunities for learning and development through LinkedIn Learning, O’Reilly, mentoring, workshops, and Global Day of Learning.
  • Competitive total target compensation with location-based salary ranges and performance-based bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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