Email & SMS Marketing Manager

11 hours, 58 minutes ago
Full-time
Senior
Marketing and Growth
Valatam

Valatam

Valatam provides experienced virtual assistant services from Latin America, enabling growing businesses to streamline their operations by managing administrative tasks, social media, customer service, and sales, thereby allowing entrepreneurs to focus ...

Professional Services
11-50
Founded 2016

Description

  • Develop and manage the monthly email and SMS marketing calendar.
  • Plan and execute promotional campaigns aligned with business objectives.
  • Create customer segmentation strategies to improve targeting, engagement, and list health.
  • Build, maintain, and optimize automated lifecycle flows such as welcome, post-purchase, browse abandonment, win-back, and retention campaigns.
  • Write email and SMS copy aligned with the company’s brand voice.
  • Design and format marketing emails using existing brand guidelines and creative assets.
  • Build, schedule, test, and deploy campaigns through Klaviyo.
  • Manage SMS campaigns through Postscript or similar platforms.
  • Monitor performance metrics, run A/B tests, and implement data-driven improvements.
  • Manage deliverability, compliance, SOP documentation, and campaign asset organization.

Requirements

  • 5+ years of hands-on experience in email marketing and SMS marketing for DTC ecommerce brands.
  • Expert-level experience with Klaviyo, including campaign creation, automation flows, segmentation, reporting, analytics, and deliverability management.
  • Proven experience managing SMS marketing programs using Postscript or similar platforms.
  • Strong copywriting skills with the ability to adapt to established brand voices.
  • Experience designing polished, customer-facing marketing emails without dedicated design support.
  • Demonstrated ownership of retention marketing performance, revenue generation, and list health metrics.
  • Experience working independently in remote and fast-paced environments.
  • Strong analytical and reporting capabilities.
  • Experience developing and optimizing customer lifecycle marketing programs.

Benefits

  • Hiring rate of USD 1,288/month, with final rate based on experience.
  • Annual pay increments.
  • Discretionary client bonuses, with 80% of clients awarding year-end bonuses.
  • 7 U.S. federal holidays plus 4 paid PTO days.
  • Monthly medical insurance stipend after eligibility criteria are met.
  • Birthday and anniversary bonuses plus a gym/wellness allowance.
  • Unlimited online fitness classes plus company events and Christmas celebrations.

Interested in this position?

Apply directly on the company website

Apply Now

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