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Senior Retention Campaign Manager

3 weeks, 6 days ago
United States
Full-time
Senior
Email Marketing Manager
Project and Program Management
Asana CRM CSS E-commerce Email Marketing Figma Google Analytics HTML
Apply Now
MANSCAPED

MANSCAPED

MANSCAPED is a leading global men's grooming brand, known for the innovative Lawn Mower® 4.0 trimmer and premium self-care products. Redefining male grooming worldwide with luxury tools and skincare solutions.

Personal Products
51-250
Founded 2016
View All Jobs 4

Description

  • Own and maintain the localized Email and SMS campaign calendar, translating global strategies into market-specific executions.
  • Develop campaign strategies, creative briefs, and execution plans for promotional, seasonal, lifecycle, loyalty, and ad hoc campaigns.
  • Lead end-to-end campaign execution from planning through launch, ensuring deliverables are accurate, on time, and aligned to objectives.
  • Coordinate cross-functional delivery across Creative, Copywriting, Marketing, CX, Legal, Analytics, eCommerce, and Technology teams.
  • Partner with internal creative teams and external agency partners to deliver on-brand customer experiences.
  • Manage campaign assets, including creative requests, copy, translations, links, promotional details, audience requirements, and approvals.
  • Own campaign QA by validating copy, grammar, links, imagery, pricing, promotions, trademarks, segmentation, dynamic content, and rendering.
  • Support execution and optimization of lifecycle and loyalty campaigns, including post-purchase, behavioral, cross-sell, win-back, reactivation, and subscription initiatives.
  • Coordinate A/B testing and work with Analytics to evaluate results and recommend improvements.
  • Monitor campaign performance and retention KPIs, and provide reporting and insights to guide future optimization.

Requirements

  • 8+ years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management in eCommerce or direct-to-consumer environments.
  • Proven experience managing end-to-end marketing campaigns, including planning, coordination, execution, QA, reporting, and optimization.
  • Strong understanding of Email and SMS marketing best practices, customer lifecycle marketing, and retention strategies.
  • Experience managing campaign calendars, creative briefs, project timelines, and multiple concurrent initiatives in a fast-paced environment.
  • Demonstrated ability to collaborate with Creative, Copywriting, Analytics, Legal, Marketing, Product, and Technical teams.
  • Strong project management and organizational skills with exceptional attention to detail.
  • Experience with Email Service Providers and SMS marketing platforms; Klaviyo and Attentive experience is a plus.
  • Familiarity with customer segmentation, audience targeting, campaign personalization, and lifecycle marketing concepts.
  • Strong understanding of email QA, rendering considerations, deliverability best practices, and tools such as Litmus or Mailgun Inspect.
  • Experience with Google Analytics, Asana, Microsoft Office, Figma, Dynamic Yield or Movable Ink, Narvar, Adobe Creative Suite, or similar tools.
  • Familiarity with HTML/CSS and email production principles is preferred.
  • Excellent written, verbal, and interpersonal communication skills.
  • Self-motivated, proactive, adaptable, and able to manage competing priorities while meeting deadlines.

Benefits

  • $115,000 to $125,000 USD compensation range.
  • 20 accrued vacation days per year.
  • 40 hours of paid sick leave annually.
  • 3 paid mental health days.
  • 9 paid holidays.
  • Remote-first work environment with a monthly utility allowance for WiFi and phone usage.
  • Medical, dental, and vision insurance with HSA and FSA options.
  • Life insurance, AD&D, and long-term disability coverage.
  • Employee 401(k) plan with company match.
  • Employee discount on products.
  • Paid parental leave.
  • Employee Assistance Program.
  • Accident and critical illness coverage.
  • Pet insurance through Paws & Claws coverage.
  • Wellness challenges and recognition initiatives.
  • One paid volunteer day per year.

Interested in this position?

Apply directly on the company website

Apply Now

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