Senior Director, Customer Lifecycle Marketing - Usage & Engagement

21 hours, 2 minutes ago
Full-time
Lead
Customer and Technical Support
Alphasense

Alphasense

Alphasense is a global leader in providing high-quality gas sensors and air quality monitors to industrial OEMs. With over 25 years of experience, the company offers a wide range of innovative gas sensor technologies for various applications, including...

Industrial Conglomerates
51-250
Founded 1996

Description

  • Define the vision, strategy, operating model, and roadmap for customer lifecycle marketing focused on usage and consumption-based offerings.
  • Establish repeatable, scalable processes, experimentation frameworks, and success metrics.
  • Build the foundation for a high-performing team as the function grows.
  • Design digital-first programs that accelerate time-to-value and deepen product utilization.
  • Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s API solutions.
  • Partner with cross-functional teams to create enterprise lifecycle programs using product data, customer health signals, and behavioral insights.
  • Work with Marketing, Customer Success, Sales, Product, and Revenue Operations to support customer growth and expansion.
  • Develop executive reporting and optimization strategies tied to consumption revenue, product utilization, time-to-value, and engagement metrics.
  • Continuously optimize programs based on measurable business impact and product innovation.
  • Foster strong working relationships and shared accountability across teams.

Requirements

  • 10+ years of experience in high-growth enterprise B2B SaaS marketing, including significant post-sale marketing leadership.
  • Proven success developing lifecycle strategies that drive measurable product usage or consumption.
  • Experience working in API-based customer environments.
  • Experience partnering closely with Marketing, Customer Success, Sales, and Product.
  • Strong analytical skills with experience using product and behavioral data to inform strategy.
  • Executive presence with the ability to influence cross-functional leaders and drive alignment.
  • Experience with usage-based or consumption-based business models.
  • Familiarity with product-led growth principles and experimentation methodologies.

Benefits

  • Base salary range of $192,000 to $235,000 USD.
  • Performance-based bonus eligibility.
  • Equity compensation.
  • Generous benefits program.

Interested in this position?

Apply directly on the company website

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