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Director, Consumer Lifecycle

3 weeks ago
United States
Full-time
Senior
Customer Success Manager
Customer and Technical Support
Amplitude CRM Email Marketing Mixpanel
Apply Now
WISEcode

WISEcode

WISEcode is a company that offers precision nutrition data using cutting-edge artificial intelligence and state-of-the-art lab testing. They help organizations connect with customers and their unique health and wellness needs. WISEcode is dedicated to ...

Internet Software & Services
11-50
Founded 2021
View All Jobs 6

Description

  • Own the consumer lifecycle end to end, from app install through activation, engagement, subscription conversion, retention, and support.
  • Design and improve onboarding and activation flows that drive users to their first moment of value quickly and measurably.
  • Build lifecycle messaging across email, push, and in-app channels for welcome, engagement, win-back, and free-to-Premium conversion.
  • Create AI-first consumer support processes, including deflection, escalation paths, SLAs, and voice-of-customer feedback loops into product.
  • Manage retention, engagement, and re-engagement programs using cohort analysis and churn signals.
  • Own the consumer health dashboard covering acquisition, activation, engagement, conversion, retention, and support performance.
  • Select, build, and connect the tooling and systems needed to scale consumer operations, including AI agents in workflows.
  • Partner closely with consumer marketing, consumer product, customer success, and executive leadership to improve growth and retention.

Requirements

  • 5 or more years of experience in consumer B2C lifecycle, growth, CRM, or consumer success.
  • Direct ownership of activation, retention, or conversion metrics at meaningful scale.
  • Hands-on experience building AI-native operations and AI tools, including agents, automations, and production workflows.
  • Fluency with lifecycle and analytics tools such as AppsFlyer, Braze, Iterable, OneSignal, Mixpanel, or Amplitude.
  • Strong background in consumer customer success, support, or a similar role.
  • Experience with business and government customers is a plus.
  • Experience in health, nutrition, wellness, or subscription consumer apps is a plus.
  • Comfort working in a fast-paced, ambiguous, and rapidly changing environment.
  • This is a senior individual contributor role with no team management responsibility.

Benefits

  • Competitive base salary, bonus, and meaningful equity.
  • Fully remote work arrangement.
  • Occasional travel for in-person meetings.
  • Details on compensation shared during the interview process.

Interested in this position?

Apply directly on the company website

Apply Now

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