Loyalty Program Strategist - Freelance - Remote

5 days, 12 hours ago
Freelance
Lead
Product Management
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016

Description

  • Audit existing loyalty and rewards programs, including mechanics, redemption structures, and unit economics.
  • Evaluate whether loyalty is the right growth lever for a business, product, or customer segment.
  • Design loyalty strategies and mechanics for B2B, B2C, and marketplace business models.
  • Build business cases linking loyalty investments to retention, repeat behavior, and revenue growth.
  • Analyze customer behavior, segmentation, and audience motivations.
  • Benchmark competitor and comparable loyalty programs to inform recommendations.
  • Partner with product, marketing, finance, and engineering stakeholders on scope, priorities, and tradeoffs.
  • Translate strategy into execution-ready frameworks and proposals for product and engineering teams.
  • Define success metrics and measurement frameworks for new or evolving programs.
  • Advise on program structure, including tiering, earn/burn mechanics, and personalization.

Requirements

  • 8+ years of experience designing and building loyalty programs across B2B, B2C, and/or marketplace businesses.
  • Track record of assessing unit economics and building business cases for loyalty investments.
  • Experience shipping loyalty programs as a hands-on operator.
  • Strong product and marketing judgment, including understanding customer motivations.
  • Experience working cross-functionally with product, engineering, and finance stakeholders.
  • Ability to turn open-ended evaluations into clear, actionable deliverables.
  • Experience creating frameworks that product and engineering teams can execute.
  • Familiarity with loyalty and rewards platforms such as Yotpo, Smile.io, Annex Cloud, Bond, or custom-built systems.
  • Experience with CRM, lifecycle marketing, and analytics tools for cohort, retention, and unit-economics analysis.
  • Availability for freelance contract projects typically ranging from 10–20 hours per week, depending on client needs and scope.

Benefits

  • Flexible freelance projects typically ranging from 10–20 hours per week.
  • Opportunities to work with early-stage ventures, high-growth technology companies, and Fortune 500 brands.
  • Membership in Right Side Up’s network of specialized marketing experts.

Interested in this position?

Apply directly on the company website

Apply Now

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