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Loyalty Program Strategist - Freelance - Remote

21 hours, 7 minutes ago
United States
Freelance
Lead
Email Marketing Manager
Product Management
CRM
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Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016
View All Jobs 26

Description

  • Audit existing loyalty or rewards programs, including mechanics, redemption structures, and unit economics.
  • Evaluate whether a loyalty program is the right growth lever for a business, product, or customer segment.
  • Design loyalty program strategy and mechanics for B2B, B2C, and marketplace models.
  • Build the business case linking loyalty investment to retention, repeat behavior, and revenue growth.
  • Assess customer behavior, segmentation, and audience motivations.
  • Benchmark competitor and comparable loyalty programs and determine when comparisons are relevant.
  • Partner with product, marketing, and finance stakeholders to align on scope, priorities, and tradeoffs.
  • Translate strategy into execution-ready frameworks or proposals for product and engineering teams.
  • Define success metrics and measurement frameworks for loyalty programs.
  • Advise on program structure, including tiering, earn/burn mechanics, and personalization.

Requirements

  • 8+ years of experience designing and building loyalty programs, ideally across B2B, B2C, and/or marketplace businesses.
  • Proven ability to evaluate the unit economics and business case behind loyalty investments.
  • Strong blend of product and marketing instincts with a clear understanding of customer motivation.
  • Comfort working cross-functionally with product, engineering, and finance stakeholders.
  • Experience translating strategy into frameworks that product and engineering teams can execute.
  • Hands-on experience shipping loyalty programs, not just advising on them.
  • Comfort with open-ended, evaluative engagements and structuring ambiguity into a clear deliverable.
  • Familiarity with loyalty and rewards platforms such as Yotpo, Smile.io, Annex Cloud, Bond, or custom-built systems.
  • Experience with CRM and lifecycle marketing tools.
  • Experience using analytics platforms for cohort, retention, and unit economics analysis.

Benefits

  • Freelance contract projects with a typical commitment of 10–20 hours per week.
  • Opportunity to work with respected, innovative brands across industries.
  • Flexible project-based work through a talent collective.
  • Meaningful work focused on growth and loyalty strategy.
  • Access to a network of expert marketing talent.

Interested in this position?

Apply directly on the company website

Apply Now

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