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Director, Content Marketing

12 hours, 10 minutes ago
United States
Full-time
Lead
Content Marketing Manager
Artificial Intelligence and Machine Learning
Content Marketing Game Development SEO
Apply Now
Unity

Unity

Unity is the top platform for real-time 3D content creation, empowering creators across industries to bring their ideas to life with interactive 2D and 3D content.

Internet Software & Services
5K-10K
Founded 2004
View All Jobs 52

Description

  • Partner with company leadership across Ads and SaaS businesses as a trusted advisor on content marketing strategy.
  • Define content strategies for integrated marketing and demand generation campaigns with Product Marketing and Integrated Marketing teams.
  • Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns.
  • Identify audience themes and topics using market research, user insights, and community feedback.
  • Use data analytics to inform content strategy and optimize engagement across multiple platforms.
  • Explore and implement AI tools to improve content creation, personalization, and distribution efficiency.
  • Oversee production of content such as ebooks, articles, videos, webinars, social posts, and marketing collateral.
  • Ensure all content maintains brand voice and quality standards.
  • Partner with game developers, artists, and industry professionals to create authentic content about game features, use cases, ads, monetization, and community engagement.
  • Provide regular reporting and strategic insights to senior leadership on performance and opportunities for improvement.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
  • At least 7 years of experience in content marketing.
  • At least 3 years of experience in the gaming industry.
  • Experience creating and executing content strategy for demand generation campaigns at scale.
  • Proven experience leveraging AI technologies for content creation and marketing optimization.
  • Strong understanding of gaming culture, trends, and audience preferences.
  • Excellent writing, editing, and storytelling skills, with a portfolio demonstrating content expertise.
  • Proficiency in content management systems, SEO best practices, and analytics tools.
  • Experience managing and mentoring marketing teams to achieve strategic goals.
  • Ability to adapt to changing times and new frontiers of marketing.
  • Sufficient knowledge of English for frequent professional verbal and written communication with global colleagues and partners.
  • Relocation support is not available for this position.
  • Work visa or immigration sponsorship is not available for this position.

Benefits

  • Gross base salary range of $198,000 to $297,000 USD.
  • Comprehensive health, life, and disability insurance.
  • Commute subsidy.
  • Employee stock ownership.
  • Competitive retirement or pension plans.
  • Generous vacation and personal days.
  • Parental leave and family-care programs for new parents.
  • Mental health and wellbeing programs and support.
  • Employee Resource Groups.
  • Global Employee Assistance Program.
  • Training and development programs.
  • Volunteering and donation matching program.
  • Office food snacks.

Interested in this position?

Apply directly on the company website

Apply Now

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