Brand Content Strategist (Financial Services)

4 hours, 40 minutes ago
Full-time
Junior
Data Science and Analytics
Persado

Persado

Persado offers an enterprise AI platform that generates, optimizes, and personalizes marketing language at scale, enabling brands to emotionally connect with consumers and enhance engagement throughout the customer journey by leveraging advanced AI and...

Media
251-1K
Founded 2012
$66M raised

Description

  • Develop brand-aligned, multi-channel marketing content using Persado’s enterprise content generation platform.
  • Design and execute A/B and multivariate tests across digital marketing campaigns.
  • Analyze campaign performance data to identify what resonates with different audiences.
  • Present actionable insights and strategic recommendations to clients.
  • Collaborate with clients on testing strategies, campaign objectives, brand voice, and long-term content goals.
  • Ensure campaigns are delivered on time and aligned with business objectives.
  • Work with Operations, Customer Success, and Data Science teams to meet customer KPIs.

Requirements

  • 2-4 years of experience in copywriting, content strategy, or content marketing.
  • Experience in financial services or another regulated industry preferred.
  • Ability to adapt brand voice for a variety of customers.
  • Ability to work across writing, strategy, analytics, and technology.
  • Data-driven mindset with curiosity about customer engagement.
  • Experience working with clients and/or presenting to key stakeholders preferred.
  • Excellent written and verbal communication skills.
  • Strong time management and organizational skills, with the ability to manage multiple campaigns under tight deadlines.
  • Comfort working independently and collaboratively with internal teams and clients.
  • Proficiency with Microsoft Office Excel and Google Workspace.
  • Experience with A/B or multivariate testing ideal.
  • Previous work at a creative agency a plus.
  • Experience with content management systems, HTML, graphic design, and email platforms a plus.
  • Candidates must be able to work CST hours and submit a CV in English.

Benefits

  • Base salary range of $73,000 to $80,000 per year.
  • Hybrid working model with both remote and in-office work.
  • Competitive and equitable compensation.
  • Generous benefits packages globally.
  • 401(k) matching in the USA and pension scheme in certain EU locations.
  • Professional growth support through enablement and training teams, plus on-demand tools and resources.
  • Employee Enrichment Fund for personal development or home office upgrades.
  • Structured onboarding program for a confident start and long-term success.
  • Flexible time off to support work-life harmony.
  • 2 paid volunteer days per year and charitable donation matching.
  • Robust diversity, inclusion, and belonging initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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