Direct Mail Specialist

36 minutes ago
Full-time
Senior
Marketing and Growth
Twin Health

Twin Health

Twin Health utilizes patented AI-driven technology and a clinical care team to help employees and health plan members prevent and reverse chronic metabolic diseases, offering personalized recommendations and smart devices to enhance their overall healt...

Pharmaceuticals
251-1K
Founded 2018
$184M raised

Description

  • Own direct mail operations, including cadence, creative testing, cost-per-piece accounting, and the RRD print-vendor relationship.
  • Diagnose and address the decline in scan rate by evaluating creative fatigue, cadence, list saturation, and contact-data quality.
  • Transition from partner-batch mailing to lead-type-triggered campaigns.
  • Log mailer, variant, segment, and decision details for future analysis and training data.
  • Partner with technical and analytics teams to improve send records, scan-rate tracking, per-piece costs, and lead-level data joins.
  • Design and evaluate A/B tests covering messaging, format, and cadence with documented hypotheses and success metrics.
  • Extend the existing Motivation vs. Barrier messaging framework based on test evidence.
  • Coordinate creative production, partner approvals, permission tiers, and approval timelines.
  • Use AI tools such as Claude to draft copy, summarize test results, and accelerate reporting.

Requirements

  • 5+ years of experience in direct mail or offline/print channel marketing, preferably in healthcare or another regulated industry.
  • Experience managing direct mail vendors or print partners, including cost negotiations and production timelines.
  • Experience with Salesforce and Braze or comparable CRM and marketing automation platforms.
  • Experience designing and interpreting A/B tests, including sample size and statistical significance.
  • Strong project management skills and ability to manage print and drop deadlines.
  • Understanding of lead-level versus aggregate campaign data.
  • Experience with regulated-industry partner or client creative-approval workflows preferred.
  • Experience with lifecycle or triggered marketing preferred.
  • SQL literacy preferred.
  • Experience partnering with data or analytics teams to resolve measurement gaps preferred.
  • U.S. remote applicants must be authorized to work for any U.S. employer; visa sponsorship is unavailable.

Benefits

  • Annual compensation range of $90,000–$115,000.
  • Remote work with a global team and flexible work environment.
  • Equity participation opportunity.
  • Unlimited vacation with manager approval.
  • 100% paid parental leave for 16 weeks for delivering parents and 8 weeks for non-delivering parents.
  • Employer-sponsored healthcare, dental, and vision coverage, with family coverage plus HSA and FSA options.
  • 401(k) retirement savings plan.

Interested in this position?

Apply directly on the company website

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