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Senior CRM Specialist

3 weeks, 6 days ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Agile CRM Email Marketing
Apply Now
Tripadvisor

Tripadvisor

Tripadvisor is the world's largest travel guidance platform, offering over a billion reviews and recommendations for hotels, attractions, restaurants, and more. Travelers rely on Tripadvisor to plan their trips, find savings on accommodations, book exp...

Consumer Services
1K-5K
Founded 2000
View All Jobs 13

Description

  • Own the planning pipeline for multi-channel CRM campaigns, including the integrated marketing calendar for email and push.
  • Write creative briefs that align campaigns with user lifecycle strategies.
  • Translate marketing goals and business requirements into detailed technical specifications for CRM Operations and Engineering.
  • Own the end-to-end handoff process to ensure technical campaign builds are accurate and complete.
  • Partner with Content and Brand teams to develop relevant messaging.
  • Collaborate with Operations and Engineering on data pipelines, behavioral triggers, and deployment logic.
  • Define customer segmentation and dynamic data requirements to improve targeting and personalization.
  • Evaluate and apply AI-driven personalization and segmentation tools where useful.
  • Monitor, report, and analyze campaign performance across lifecycle programs.
  • Design A/B and multivariate tests and define execution parameters for the operations team.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2–4 years of experience in CRM, lifecycle marketing, or campaign management.
  • Experience in travel, ecommerce, or marketplace businesses is a strong plus.
  • Proven ability to work effectively with a global-first mindset.
  • Experience working alongside marketing operations or engineering teams.
  • Ability to write technical requirements and explain business logic to technical stakeholders.
  • Strong understanding of enterprise-level CRM platforms; Braze is a plus.
  • Strong analytical and problem-solving skills.
  • Comfortable using AI tools in daily workflow for ideation, briefing, data synthesis, or testing analysis.
  • Able to stay current on new AI tools relevant to CRM and lifecycle marketing.

Benefits

  • Competitive compensation with base salary and annual bonuses.
  • Salary range of $90,000 to $110,000.
  • Remote-friendly work with flexibility to work on-site as needed.
  • Flexible schedule and work-life balance support.
  • Annual donation matching.
  • Annual tuition assistance for qualified programs.
  • Annual lifestyle benefit for travel, wellness, or other personal use.
  • Travel discounts and other travel perks.
  • Employee assistance program.
  • Health benefits with competitive premiums.

Interested in this position?

Apply directly on the company website

Apply Now

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