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Performance Strategist (Demand Gen) (Performance Marketing) (Canada)

35 minutes ago
Canada
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Asana Digital Marketing Facebook Ads Google Ads Tableau
Apply Now
Thrive Digital

Thrive Digital

Thrive Digital specializes in planning, building, and optimizing online advertising campaigns across major platforms such as Google, Facebook, YouTube, and LinkedIn, aiming to connect consumers with products and services in meaningful and sustainable w...

Media
51-250
Founded 2011
View All Jobs 10

Description

  • Lead research, media planning, strategic roadmaps, campaign execution, and optimization for mid-sized performance marketing projects.
  • Develop demand-generation strategies that improve funnel performance, lead quality, cost per lead, and lead-to-opportunity conversion.
  • Manage client onboarding, business reviews, strategic discussions, stakeholder reporting, and ongoing relationship health.
  • Lead and mentor performance marketing teams, provide feedback, and support career and skills development.
  • Establish efficient processes, best practices, and continuous-improvement initiatives across the Performance department.
  • Monitor team workflows and use business intelligence tools to optimize project and people allocation.
  • Collaborate cross-functionally on change management, resourcing, project planning, and account growth.
  • Communicate performance insights and recommendations using KPIs, measurement frameworks, and business objectives.

Requirements

  • Experience planning and managing multi-channel, full-funnel performance marketing accounts with $200,000+ USD monthly media spend and consistently positive client ROI.
  • Experience across platforms such as Meta, Google Ads, YouTube, Display, programmatic platforms, TikTok, Twitter, or Spotify.
  • Experience managing and developing junior team members through delegation, training, mentoring, and strategic guidance.
  • Advanced analytical skills using Google Sheets, Excel, Google Data Studio, Tableau, or similar tools.
  • Experience managing performance media across multiple industries, including e-commerce and demand generation.
  • Experience with media pacing, forecasting, reporting, and connecting performance media to broader business goals.
  • Strong client and stakeholder management experience, including business reviews, regular meetings, asynchronous communication, and resolving difficult situations.
  • Ability to explain incrementality, KPI selection, attribution, and business economics to clients and incorporate measurement into strategy.
  • Legal authorization to work in Canada; visa sponsorship is not provided.

Benefits

  • $82,000–$99,000 CAD total compensation, with new-hire starting pay of $82,000–$91,000 CAD, plus benefits.
  • Remote-first work environment with flexible hours.
  • Paid vacation and wellbeing time.
  • Comprehensive health, dental, and paramedical coverage.
  • Career development support and internal career coaches.
  • Inclusive workplace with accommodations available throughout the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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