CRM Manager

3 days, 17 hours ago
Full-time
Senior
Customer and Technical Support
The Mill Adventure

The Mill Adventure

The Mill Adventure is a leading provider of a comprehensive gaming platform in the iGaming industry. They offer licenses, operations, and support for quick and successful deployment, allowing partners to focus on engaging their audience. With a commitm...

Hotels, Restaurants & Leisure
11-50
Founded 2019

Description

  • Take end-to-end ownership of CRM strategy and campaign execution across both brands.
  • Plan, build, and optimize multi-channel campaigns across email, onsite, and push channels.
  • Develop CRM strategies focused on automation, personalization, and operational efficiency.
  • Own and refine each brand’s tone of voice based on market-specific player preferences.
  • Analyze campaign performance, customer behavior, and KPIs to improve future campaigns.
  • Ensure campaign design, content, and terms are structured clearly and accurately.
  • Align closely with other teams to ensure cohesive messaging across brands.
  • Coordinate loyalty and retention communications using brand-appropriate strategies.
  • Embed compliance and regulatory standards into workflows and communications.
  • Collaborate with Responsible Gaming, Compliance, Customer Support, and other teams as needed.

Requirements

  • Experience managing CRM in the online casino or iGaming industry.
  • A proven record of delivering automated and ad hoc campaigns with precision and consistency.
  • Strong analytical thinking and ability to turn data into actionable strategies.
  • Excellent attention to detail in both written content and operational execution.
  • Solid understanding of customer segmentation, lifecycle strategy, and retention KPIs.
  • Hands-on experience with CRM platforms and campaign management tools.
  • A collaborative mindset and ability to work across multiple functions and remote teams.
  • High standards for content quality and clarity.
  • Excellent written and spoken English.

Benefits

  • Flexible working environment.
  • Opportunity to work with and learn from a highly skilled, talented team.
  • Company culture focused on accountability, transparency, and competency.
  • Small, tight-knit, caring community.
  • Work equipment of your choice.
  • Private health insurance.
  • Learning budget.
  • Parking, transport, or co-working allowance.
  • Company-wide and team-based get-togethers.

Interested in this position?

Apply directly on the company website

Apply Now

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