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Global Digital Marketing Manager (Maternity Cover)

1 day, 10 hours ago
United Kingdom
Full-time
Senior
Digital Marketing Manager
Sales and Business Development
Copywriting CRM Digital Marketing Email Marketing Google Ads Google Analytics
Apply Now
The HALO Trust

The HALO Trust

The HALO Trust is dedicated to humanitarian efforts by clearing landmines and other explosive remnants of war, thereby creating safe environments and enabling communities to recover and thrive after conflict.

Capital Markets
5K-10K
Founded 1988
View All Jobs

Description

  • Design and deliver paid media campaigns that expand reach, engage new audiences, and increase awareness of HALO’s global impact.
  • Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI.
  • Implement advanced targeting, retargeting, and audience segmentation strategies.
  • Monitor and improve campaign performance through testing, analysis, and budget management.
  • Lead the email marketing programme across the supporter journey, from acquisition and conversion to retention and reactivation.
  • Manage the email calendar to ensure consistent, coordinated, and audience-led communications.
  • Plan data selections, build campaign lists, and manage integrations in line with data protection best practice.
  • Oversee optimisation across digital channels through A/B testing and performance analysis.
  • Provide strategic digital marketing insight to communications and fundraising teams.
  • Partner with fundraising teams to maximise income generation and engagement through digital activity.
  • Improve tracking, data collection, behavioural analysis, and reporting frameworks.
  • Stay current with digital marketing and fundraising trends and identify opportunities to test and innovate.

Requirements

  • Strong expertise in paid advertising and email marketing, with a deep understanding of audience behaviour and content performance.
  • Experience delivering integrated, multichannel digital campaigns.
  • Excellent knowledge of digital media buying, particularly Google Ads, Meta platforms, and LinkedIn.
  • Hands-on experience with email marketing platforms; Dotdigital experience is an advantage.
  • Strong copywriting skills and confidence writing for varied audiences.
  • Proven experience using digital marketing within a CRM-driven environment, ideally in the charity sector.
  • Demonstrable track record of improving digital marketing performance and delivering measurable results.
  • Strong understanding of supporter journeys and digital best practice.
  • Solid grounding in digital content principles, including writing for web, accessibility, UX, and email design.
  • Experience using analytics tools such as Google Analytics and Search Console to monitor performance and generate insights.
  • Good understanding of GDPR and its implications for digital marketing.

Benefits

  • Salary of circa £45k, dependent on experience.
  • 25 days’ annual leave plus 8 statutory holidays.
  • Non-contributory life assurance.
  • Private medical insurance.
  • Pension contributions matched by HALO up to 5%.
  • Emergency medical insurance while travelling overseas.
  • Flexible working policy.
  • Remote role with occasional team meetings in London.

Interested in this position?

Apply directly on the company website

Apply Now

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