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Senior Manager Performance Marketing (Subscription Apps)

1 month, 2 weeks ago
Serbia, Latvia, Lithuania, Poland, Ukraine, Cyprus
Contract
Senior
Digital Marketing Manager
Product Management
Amplitude Google Ads Looker TikTok
Apply Now
The Fabulous

The Fabulous

The Fabulous app is your personal coach for healthy habits, using behavioral economics to boost wellness and productivity for millions globally.

Capital Markets
51-250
Founded 2013
View All Jobs 13

Description

  • Own user acquisition performance end to end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels.
  • Drive profitable growth by optimizing toward long-term metrics such as LTV and D30/D120 ROAS.
  • Partner with Product Growth and Creative to identify and prioritize growth opportunities in onboarding, creatives, pricing, and user experience.
  • Design and run testing strategies across channels, creatives, funnels, and pricing models.
  • Scale and optimize acquisition channels including Meta and Google, while exploring and launching new channels.
  • Lead creative strategy with in-house teams and maintain strong testing velocity and performance insights.
  • Improve tracking, attribution, and data quality with Data and Engineering through initiatives such as CAPI, event mapping, and signal optimization.
  • Own cross-functional growth projects such as new market launches, funnel iterations, and new channel onboarding.
  • Continuously identify inefficiencies and convert them into actionable growth initiatives.

Requirements

  • 5+ years of experience in user acquisition or growth, managing substantial budgets in subscription-based apps, consumer products, or high-scale e-commerce.
  • Proven experience owning performance for a product or business line, not just executing campaigns.
  • Strong understanding of web and web-to-app funnels, including conversion optimization, paywalls, and subscription models.
  • Experience working cross-functionally with Product and Engineering and influencing roadmap decisions with data and insights.
  • Deep expertise in Meta and Google channels, including Search, Display, and YouTube, plus at least one additional paid channel such as TikTok, Pinterest, or Snap.
  • Strong analytical mindset with hands-on experience in tools such as Amplitude, Looker, or similar BI platforms.
  • Ability to translate data into strategy and identify root causes and growth levers beyond surface-level metrics.
  • Experience with tracking and attribution systems, including CAPI, event pipelines, discrepancies, and signal quality.
  • Strong ownership mentality with a proactive approach to identifying and solving problems.
  • Comfort operating in a fast-paced, experimentation-driven environment.

Benefits

  • Fully remote and flexible work environment.
  • Professional and nourishing culture with minimal meetings and support for deep work.
  • Opportunity to work on award-winning, science-based health and wellness products with a tech-for-good mission.
  • A collaborative environment that values ownership, open communication, and cross-functional teamwork.
  • Work alongside a globally distributed team with in-house challenges and Slack-based collaboration.

Interested in this position?

Apply directly on the company website

Apply Now

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