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Lead Digital Marketing Manager

1 day, 5 hours ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Digital Marketing SEO
Apply Now
Amwell

Amwell

Amwell provides a technology-based platform that connects payers and providers to enhance access to healthcare through live video visits with board-certified doctors, facilitating a seamless ecosystem of care that integrates in-person, virtual, and aut...

Diversified Telecommunication Services
1K-5K
Founded 2006
View All Jobs 5

Description

  • Own performance, conversion, and delivery across SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline.
  • Direct web compliance and governance, including cookie consent and tracking governance.
  • Lead GEO, AI-answer discoverability, and conventional search performance initiatives.
  • Define and sequence website development work delivered by Engineering.
  • Coordinate visual execution with the separate Design team.
  • Own the web roadmap and business case for investments.
  • Monitor conversion, site speed, core experience measures, compliance coverage, roadmap delivery, and web contribution to demand and engagement funnels.
  • Direct cross-functional delivery while maintaining clear ownership boundaries across Product, Engineering, Design, Brand, and Demand Generation.

Requirements

  • 7+ years of experience in web, digital marketing, or growth with direct ownership of a web estate.
  • Demonstrated success improving conversion metrics on owned web properties.
  • Deep technical SEO expertise and experience with GEO and AI-answer discoverability.
  • Experience directing Engineering delivery without directly managing engineering resources.
  • Experience with web compliance, tracking governance, and consent management.
  • Strong analytics fluency and ability to validate web performance metrics.
  • Ability to manage a roadmap across competing stakeholder demands and multiple business pillars.
  • Healthcare or other regulated-industry web experience, including accessibility obligations (preferred).
  • Experience managing multi-property or multi-brand web estates (preferred).
  • CMS migration, replatforming, or establishing GEO measurement without an existing baseline (preferred).

Benefits

  • Base salary range of $121,950–$149,050, with potential annual bonus and other variable or long-term incentives.
  • Flexible personal time off, work-life flexibility, Summer Fridays, and designated Mental Health Days.
  • 401(k) match and employee stock purchase program.
  • Competitive medical, dental, and vision insurance.
  • Paid parental leave.
  • Virtual-first work environment with growth, learning, and tuition assistance opportunities.
  • Free access to Amwell telehealth services, SilverCloud, The Clinic by Cleveland Clinic second opinions, and Calm.
  • Pet insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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