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Head of Lifecycle Marketing

1 month ago
United States, Canada
Full-time
Executive
Email Marketing Manager
Marketing and Growth
CRM Email Marketing
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TextNow

TextNow

TextNow is a leading provider of free phone service, offering calling and texting through its app and SIM card. With a focus on affordability and innovation, TextNow is revolutionizing mobile phone service with cloud-based technology, providing users w...

Wireless Telecommunication Services
51-250
Founded 2009
View All Jobs 13

Description

  • Own the end-to-end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.
  • Lead retention and engagement strategy by defining and executing the lifecycle roadmap aligned to company and marketing OKRs.
  • Translate customer insights and behavioral data into measurable programs that drive long-term value.
  • Redesign onboarding and the early customer experience to improve clarity, trust, and early habit formation.
  • Identify early behaviors tied to long-term retention and build programs to drive them.
  • Reduce early churn through proactive education and expectation setting.
  • Develop and scale segmentation, targeting, and personalization programs across lifecycle stages and cohorts.
  • Create and own a disciplined lifecycle experimentation roadmap and measure incremental impact.
  • Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations.
  • Lead channel strategy across email, push, and in-app messaging, including frequency and targeting standards.

Requirements

  • 10 to 12+ years of progressive experience in lifecycle, CRM, retention, or growth marketing.
  • Meaningful ownership of company-level retention and revenue outcomes.
  • Experience building and scaling lifecycle strategy in a high-growth, consumer, subscription, or app-first business.
  • Proven track record of improving activation, engagement, retention, and lifetime value at scale.
  • Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement.
  • Strong analytical skills with command of cohort analysis, performance modeling, and customer behavior insights.
  • Experience with lifecycle infrastructure and platform architecture such as Braze or similar tools.
  • Strong cross-functional leadership ability to influence Product, Analytics, Creative, and Performance teams.
  • Experience building high-performing, accountable teams with clear standards and operational discipline.
  • Comfort operating with executive visibility and accountability in a fast-scaling environment.

Benefits

  • Salary range of $154,000 - $220,000 CAD, with U.S. ranges also listed by location.
  • Employee stock options.
  • Unlimited vacation and 12 paid holidays per year.
  • Flexible work arrangements, including work-from-home, remote, or office access.
  • Health, dental, and vision benefits, plus short-term and long-term disability coverage.
  • $750 annual wellness benefit or healthcare spending account.
  • RRSP matching in Canada or 401(k) in the U.S.
  • Parental leave for eligible employees.
  • Free phone service and learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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