TEGNA

TEGNA is a leading media company in the U.S. with a strong focus on serving communities through empowering stories, impactful investigations, and innovative marketing services. With 64 television stations in 51 markets, TEGNA reaches a significant port...

Media

Consumer Discretionary

5K-10K (6200)

Founded 2015

20 open positions

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Media Strategist

2 weeks ago

United States

Full-time

Junior

Business Development

Sales and Business Development

CRM Salesforce

Apply Now

TEGNA

Media

5K-10K

Founded 2015

View All Jobs 20

Description

Support Account Executives, Account Managers, and Sales Leadership with pre-sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy.
Conduct pre-call planning and use research to prepare for client conversations and sales initiatives.
Build target lists, vet prospects, and assist with appointment setting.
Identify new business opportunities and support pipeline growth across linear and digital platforms.
Develop and contribute to client strategy and proposal development across broadcast, digital, OTT/CTV, streaming, and emerging platforms.
Support campaign execution and optimization across multiple media channels.
Assist with client retention and revenue growth efforts.
Help support onboarding and training efforts for future program participants through documentation and knowledge sharing.
Track and contribute to success metrics related to sales support, prospecting, campaign accuracy, and readiness for future Account Executive responsibilities.

Requirements

Bachelor’s degree preferred or equivalent experience.
Strong communication and organizational skills.
Proficiency in Excel, PowerPoint, and CRM systems.
Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus.
Interest in media sales, marketing, and advertising strategy.
Strong analytical thinking and business development initiative.
Ability to manage projects, stay organized, and multitask effectively.
Consultative sales mindset.
Willingness to grow into an Account Executive role within approximately 12–18 months based on performance and business needs.

Benefits

Two medical plan options through Blue Cross Blue Shield of Texas for full-time and part-time employees.
Dental and vision coverage.
Fertility, surrogacy, and adoption assistance.
Disability and life insurance.
401(k) with employee contributions from 1% to 80% of pay and a 100% company match on the first 4% of pay, vested from day one.
Nine free virtual doctor’s appointments through Teladoc and 12 free annual therapy sessions through Spring Health for employees and eligible family members.
Generous paid time off and nine paid holidays per year.

Interested in this position?

Apply directly on the company website

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