Senior Product Marketing Manager

3 weeks, 3 days ago
Full-time
Senior
Product Management
TCP Software

TCP Software

TCP Software provides workforce management solutions for over 35 years, offering automated timekeeping, leave management, and employee scheduling services to improve operational efficiency.

Professional Services
251-1K
Founded 1988

Description

  • Develop buyer, market, customer journey, and competitive intelligence to guide business and product decisions.
  • Create differentiated product positioning and messaging with Product Management.
  • Develop sales, partner, demand-generation, and external marketing content.
  • Support go-to-market strategy through target-market, persona, use-case, and journey definition.
  • Create competitive battlecards, conduct sales and partner training, and support quarterly win/loss analysis.
  • Define product naming, packaging, licensing, and pricing with cross-functional stakeholders.
  • Own and coordinate product launches to increase awareness, adoption, and usage.
  • Plan campaigns, including target segments, inbound and outbound channels, and email nurture programs.
  • Define campaign goals and report on performance, pipeline contribution, and ROI.
  • Represent TimeClock Plus with analysts, press, customers, and investors.
  • Align Product, Sales, Customer Success, and Marketing around strategy and execution.

Requirements

  • Bachelor’s degree preferred.
  • 5–7 years of product marketing experience, including 1–2 years in a senior role preferred.
  • Experience in B2B SaaS or technology; workforce management, time-tracking, or scheduling experience is a bonus.
  • Demonstrated success analyzing market opportunities, defining market requirements, and managing go-to-market programs for B2B software or services.
  • Ability to translate complex technology and business concepts into clear value statements.
  • Ability to understand core technology functions and communicate their business benefits.
  • Strong quantitative, creative, written, and verbal communication skills.
  • Highly organized, self-motivated, adaptable, and comfortable taking ownership in ambiguous, fast-paced environments.
  • Must be eligible to work without visa sponsorship.

Benefits

  • Competitive salary based on experience.
  • 20 days of paid time off and 13 companywide holidays.
  • 8 hours of paid volunteer time.
  • Health, dental, vision, and 401(k) benefits.
  • Work-life setup designed to support employee success.

Interested in this position?

Apply directly on the company website

Apply Now

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