Senior Manager - Product Marketing

3 weeks ago
Full-time
Senior
Product Management

GoDaddy

GoDaddy is a technology company in the Technology, Information and Internet industry. It describes itself as the world’s largest web services platform and a provider of tools for domains, websites, marketing, email, security, and online business services.

Technology, Information and Internet
5001-10000
Founded 1997

Description

  • Develop product marketing strategies covering messaging, positioning, pricing, packaging, and sales-enablement content.
  • Lead customer lifecycle marketing programs, including campaigns, audience segmentation, and ideal customer profiles.
  • Design and run product-surface experiments to test messaging, offers, and features, using performance data to optimize results.
  • Support major launches and independently lead go-to-market efforts for new products and features.
  • Conduct customer, competitive, and market research and translate findings into product and marketing recommendations.
  • Collaborate with product, sales, and partner teams to drive adoption, engagement, and cross-sell opportunities.

Requirements

  • 7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services.
  • Demonstrated experience in customer lifecycle marketing, campaign launches, audience development, and product messaging.
  • Strong understanding of small-business customers and experience conducting customer research and in-market testing.
  • Experience running product experiments for self-serve and sales-led B2B motions.
  • Track record of successfully launching products and features in fast-paced, test-and-learn environments.
  • Experience with pricing and packaging analysis (preferred).
  • Experience marketing regulated or partner-delivered financial products (preferred).
  • Ability to apply customer empathy to product and marketing decisions (preferred).

Benefits

  • Estimated base salary of $116,000–$226,000 USD depending on location, with potential bonus and equity awards.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan and employee stock purchase plan.
  • Paid flexible time off, sick time, holidays, wellness days, and parental leave.
  • Life, disability, AD&D, mental health, and employee assistance program benefits.
  • Remote or hybrid work options.
  • Tuition assistance, financial education, adoption, surrogacy, fertility, dependent-care, and backup-care benefits.

Interested in this position?

Apply directly on the company website

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