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Director, Marketing

11 hours, 48 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Mixpanel
Apply Now
Synapticure

Synapticure

Synapticure provides personalized virtual care to individuals living with neurodegenerative diseases such as Alzheimer’s, Parkinson’s, and ALS. Their expert team offers 24/7 support via telehealth, focusing on proactive care to improve outcomes and sim...

Health Care Providers & Services
11-50
Founded 2019
View All Jobs 2

Description

  • Set the marketing strategy, roadmap, and weekly growth rhythm to keep the team focused on the highest-impact work.
  • Own paid acquisition across search and social, including CAC and lead-quality targets and budget pacing.
  • Lead the rebrand and new website launch, then manage ongoing brand messaging and site content.
  • Develop caregiver-first growth, outreach, and messaging strategies across D2C, B2B, and B2B2C audiences.
  • Partner with data teams on attribution, funnel reporting, and dashboards tying spend to enrollment and completed visits.
  • Manage the Marketing Manager and freelance brand designer while building internal marketing capability over time.
  • Work with clinical leadership to ensure public-facing content is medically accurate and consent-backed.
  • Collaborate with partnerships on narrative frameworks, co-marketing, and partner communications.
  • Test and expand offline and emerging channels where relevant to the audience.
  • Write briefs, analyze performance, and personally execute key marketing work as needed.

Requirements

  • 8+ years of marketing experience, with significant experience in DTC or B2B2C healthcare.
  • Experience at a virtual-first care provider is strongly preferred.
  • Ownership of paid acquisition budgets with direct CAC/LTV accountability.
  • Full-stack marketing experience across brand, performance, lifecycle, and web, with expertise in at least two areas.
  • Experience driving cross-functional communications across B2C, B2B, B2B2C, and internal/patient-facing channels.
  • Agency management experience, including holding partners accountable and knowing when to bring work in-house.
  • Hands-on execution mindset with experience operating in small-team, high-growth environments.
  • Data fluency with product analytics tools such as Mixpanel, funnel math, and attribution analysis.
  • Experience marketing to older adults, caregivers, or family decision-makers is preferred.
  • Experience with direct mail, CTV, print, or other offline/emerging channels is preferred.
  • Experience with clinical, legal, or regulatory review of public-facing content is preferred.
  • Relationships in patient advocacy or nonprofit health communities are preferred.
  • Must be able to work fully remote from anywhere in the 50 United States.
  • Work visa sponsorship is not available.

Benefits

  • Remote-first work from anywhere in the 50 United States with home office technology provided.
  • Medical, dental, and vision insurance for employees and families.
  • 401(k) plan with employer matching, plus short- and long-term disability and life insurance.
  • 15 vacation days, 5 sick days, 12 paid holidays, 2 floating holidays, and a fully paid year-end holiday break.
  • Family-building and fertility support through Kindbody where available, at a 20% discount.
  • 24/7 mental health support through Health Advocate and Talkspace, including 12 free on-demand sessions per year.
  • Access to One Medical.

Interested in this position?

Apply directly on the company website

Apply Now

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