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Product Marketing Lead, Enterprise

1 week, 1 day ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Digital Marketing
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 18

Description

  • Partner with General Managers to translate product capabilities into enterprise packaging for employer segments.
  • Turn the AI Care story into clear product tiers, bundles, and solution offerings for enterprise buyers.
  • Map enterprise buying committees and build sales plays, champion kits, persona pitch tracks, and objection handlers.
  • Develop messaging that clearly communicates ROI, clinical efficacy, and employee engagement.
  • Test and refine positioning across enterprise channels, employer meetings, and pilot campaigns.
  • Own end-to-end creation of enterprise GTM assets, including pitch decks, ROI models, case studies, and buyer playbooks.
  • Plan, launch, and manage integrated enterprise campaigns tied to feature releases, open enrollment, and renewal cycles.
  • Equip the enterprise sales team with value propositions, sales materials, and pitch support.
  • Collaborate with Demand Gen, Brand, Events, and product teams to execute GTM launches and build pipeline.

Requirements

  • 8+ years of B2B product marketing experience with a track record of launching new products and driving enterprise GTM.
  • Experience marketing into complex B2B environments such as enterprise health benefits, digital health, HR tech, or complex SaaS.
  • Strong ability to translate complex technology into clear, simple, high-converting value propositions.
  • Proven ability to launch and optimize enterprise campaigns with attention to pipeline impact, deal velocity, and win rates.
  • Experience working cross-functionally with product, commercial, and marketing leaders.
  • Ability to balance macro-level category positioning with hands-on execution on assets and messaging.
  • Experience using modern AI tools to support research, message testing, deal analysis, and content creation.
  • Must have at least Level 1 AI fluency and be prepared to share examples of AI in day-to-day work.
  • Legal right to work in the United States; no visa sponsorship provided.

Benefits

  • Competitive compensation that may include base salary, variable pay, and equity.
  • Comprehensive health, dental, and vision insurance.
  • Life, AD&D, supplemental insurance, and health savings account benefits.
  • Equity shares and 401(k).
  • Discretionary PTO and paid company holidays.
  • Parental leave.
  • Flexible working hours and a remote-first work environment.
  • Free digital therapist for employees and their families.

Interested in this position?

Apply directly on the company website

Apply Now

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