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Senior Product Marketing Manager, HRM

1 month, 1 week ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Cybersecurity
Apply Now
Doppel

Doppel

Doppel is a next-gen brand protection platform that rapidly detects and takes down phishing and brand cyber attacks on trusted brands. Using cutting-edge AI technology, it safeguards against social media impersonations, NFT counterfeits, and digital ph...

Internet Software & Services
1-10
Founded 2022
$5M raised
View All Jobs 17

Description

  • Own messaging and positioning for the human risk management solution across simulation, training, and risk modeling capabilities.
  • Maintain solution guides and messaging for core use cases and buyer personas across customer segments.
  • Translate AI-driven detection, investigation, and disruption capabilities into technical and business narratives.
  • Create technical briefs, demo scripts, videos, screenshots, datasheets, and “how it works” collateral.
  • Run competitive intelligence programs, including battlecards, feature matrices, objection handling, and differentiation frameworks.
  • Use competitor and win/loss insights to inform product roadmap and go-to-market strategy.
  • Lead launch and go-to-market execution in partnership with Product, Engineering, Sales Engineering, Security Operations, and Marketing.
  • Equip sales, customer success, partners, and field teams with playbooks, demos, ROI materials, and customer stories.
  • Publish and maintain marketing and enablement assets across internal tools and the website.

Requirements

  • 5+ years of product marketing experience, including significant experience in threat intelligence or adjacent B2B cybersecurity domains.
  • Experience owning solution positioning, technical narratives, and technical marketing assets such as demos, videos, scripts, and datasheets.
  • Proven experience building and operating competitive intelligence programs.
  • Strong storytelling, presentation, communication, and technical audience briefing skills.
  • Strong analytical ability to turn market and product data into positioning and go-to-market recommendations.
  • Experience leading cross-functional projects with Product, Engineering, Sales Engineering, Customer Success, and Marketing.
  • Ability to work effectively in a fast-moving, high-growth environment and market an evolving solution line.
  • Thoughtful, curious, and resourceful problem-solving approach.
  • Experience marketing to regulated industries and developing verticalized, compliance, assurance, or procurement content preferred.
  • Experience managing analyst relationships with firms such as Gartner or Forrester preferred.

Benefits

  • $145,000–$175,000 OTE.
  • Meaningful equity participation.
  • Remote-first culture with flexible work arrangements.
  • Flexible PTO, comprehensive health benefits, and parental leave.
  • High-growth environment with immediate impact and visibility.

Interested in this position?

Apply directly on the company website

Apply Now

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