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Director of Product Marketing and Market Research

1 month ago
United States
Full-time
Executive
Product Analyst
Product Management
Content Marketing Digital Marketing SEO
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Mews

Mews

Mews offers a cloud-native hospitality management system designed to automate operations, enhance revenue, and deliver exceptional guest experiences for modern hoteliers.

Consumer Services
251-1K
Founded 2012
$232M raised
View All Jobs 13

Description

  • Define and own product marketing strategy across positioning, messaging, launches, adoption, and ongoing engagement.
  • Build and govern a scalable, repeatable global product launch framework.
  • Develop post-launch adoption and engagement strategies that drive usage, retention, and revenue contribution.
  • Partner with Product, Sales, RevOps, Customer Success, Strategy, and Marketing to connect insights and strategy to commercial outcomes.
  • Own NPS programs and measurement frameworks covering adoption, attach rates, pipeline contribution, and marketing impact.
  • Lead end-to-end market research, including methodology, studies, synthesis, and business activation.
  • Develop ongoing competitive intelligence and translate findings into positioning, sales enablement, and product roadmap input.
  • Lead and develop the product marketing team, including capability building, accountability, and performance management.
  • Establish team standards for effective AI use, quality control, and strategic decision-making.
  • Represent product marketing and research in executive forums and portfolio planning.

Requirements

  • 10+ years of experience in B2B SaaS marketing, primarily in product marketing.
  • Director, Senior Director, Head of Product Marketing, or equivalent marketing leadership experience.
  • Proven experience hiring, coaching, and managing a multi-person product marketing team.
  • Experience owning or substantially contributing to market research, customer insights, competitive intelligence, or voice-of-customer programs.
  • Deep knowledge of B2B SaaS go-to-market strategy, including positioning, messaging, pricing and packaging, sales enablement, and lifecycle marketing.
  • Experience building or significantly reshaping a product marketing function.
  • Experience in a lean, fast-moving scale-up, growth-stage, or pre-IPO company.
  • Ability to connect product marketing to pipeline, adoption, attach rates, retention, and other revenue outcomes.
  • Strong research-to-decision, metrics, executive communication, and cross-functional influencing skills.
  • Demonstrated AI fluency, including practical use cases, strategic perspective, and team-level governance standards.
  • Fintech, payments, hospitality, travel technology, hotel SaaS, global markets, or go-to-market transformation experience is preferred.
  • Must be based in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Wisconsin.

Benefits

  • United States salary range of $175,000–$225,000 USD.
  • Unlimited paid holiday.
  • Company share program participation.
  • Paid parental leave: six months for primary caregivers and two months for secondary caregivers after one year of service.
  • Annual learning budget of €300, with additional support for high performers.
  • Work-from-anywhere policy, flexible hybrid work, relocation options, and home-office setup and monthly work-from-home allowances.
  • Claude tokens for workflow automation and productivity.
  • Location-specific healthcare, retirement plans, events, and other perks.

Interested in this position?

Apply directly on the company website

Apply Now

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