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Head of Marketing, Bloom

1 hour, 37 minutes ago
Portugal, United States
Full-time
Lead
Marketing Specialist
Marketing and Growth
Copywriting Email Marketing
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 55

Description

  • Design and execute multi-channel acquisition strategies across digital, email, direct mail, partnerships, and other channels.
  • Apply performance marketing rigor by setting targets, measuring incrementality, and optimizing campaigns based on CAC, LTV, and payback periods.
  • Build and manage email and direct mail programs that drive sign-ups and early engagement.
  • Develop creative testing roadmaps to improve conversion rates across the funnel.
  • Own the end-to-end member journey from onboarding through long-term engagement and retention.
  • Build lifecycle marketing programs including welcome sequences, nurture campaigns, re-engagement flows, and winback strategies.
  • Segment members by life stage, behavior, risk, and engagement to deliver personalized communications.
  • Partner with product teams to align marketing touchpoints with in-product experiences and clinical milestones.
  • Lead creative strategy and execution across web, email, direct mail, social, video, and member-facing collateral.
  • Build and mentor a small marketing team while managing external vendors, agencies, and contractors.

Requirements

  • 8–10 years of marketing experience, including at least 4 years in leadership roles.
  • Experience in digital health, women's health, wellness, or consumer health products is preferred.
  • Proven track record building marketing functions from early stage through scale, including 0-to-1 product launches.
  • Deep expertise in product marketing with the ability to craft differentiated positioning and messaging for consumer audiences.
  • Strong performance marketing background with measurable results across acquisition, activation, and retention.
  • Hands-on experience with email marketing platforms and direct mail campaigns, including segmentation, automation, and optimization.
  • Expert-level copywriting skills with a portfolio showing range across formats, audiences, and channels.
  • Strong creative sensibility and the ability to direct and evaluate design work.
  • Metrics-driven mindset with fluency in marketing analytics, A/B testing, cohort analysis, and ROI measurement.
  • Excellent communication skills with the ability to influence cross-functional partners and present to executive audiences.
  • Experience marketing to women across health or wellness categories, especially products requiring sustained behavior change, is preferred.
  • Background in direct-to-consumer growth marketing and high-growth startups is preferred.
  • Understanding of AI products and ability to translate technical capabilities into member value is preferred.
  • Strong analytical skills with the ability to build financial models and marketing mix optimization is preferred.
  • Proficiency with leveraging AI tools to accelerate scale and impact is preferred.
  • Must have a legal right to work in the United States for the U.S. role; no visa sponsorship is provided.
  • For Portugal-based applicants, a valid EU visa and Portugal residency are required; relocation assistance is not provided.

Benefits

  • $402,801 - $632,973 annual compensation, including base, variable, and equity.
  • Comprehensive health, dental, and vision insurance.
  • Life and AD&D insurance, plus supplemental insurance options.
  • Health Savings Account and financial advisory services.
  • Equity shares.
  • Discretionary PTO or discretionary vacation, depending on location.
  • Parental leave.
  • 401(k) for U.S. employees.
  • Flexible working hours and remote-first / work-from-home options.
  • Paid company holidays.
  • Free digital therapist for you and your family.
  • Meal allowance and remote work allowance for Portugal-based employees.

Interested in this position?

Apply directly on the company website

Apply Now

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