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Director of Growth Marketing

2 weeks, 6 days ago
Germany
Full-time
Executive
Growth Marketing Manager
Marketing and Growth
CRM Email Marketing Google Ads SEO
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 13

Description

  • Own German B2C growth targets, including sign-ups, activated patients, CAC, and payback.
  • Allocate the German B2C marketing budget across channels using incrementality-based decision-making.
  • Build and scale paid performance marketing across Meta, Google, YouTube, TikTok, and programmatic channels.
  • Lead brand, TV, and CTV strategy, including testimonial and brand ambassador campaigns.
  • Develop full-funnel measurement with Operations, including attribution, marketing mix modeling, incrementality testing, and activation tracking.
  • Own website and landing-page conversion optimization and CRM lifecycle journeys across email and SMS.
  • Hire and lead the in-house growth team, manage agencies, and collaborate with Sword’s global marketing organization.

Requirements

  • 3–5+ years of experience in B2C growth or performance marketing.
  • Experience managing annual marketing budgets in the six- to seven-figure range or higher, with accountability for CAC and payback.
  • Strong analytical skills in attribution, incrementality testing, and experimentation design.
  • Experience combining brand, TV/CTV, and performance marketing, with strong creative judgment.
  • Fluent German and English.
  • Experience in a regulated category such as DiGA, healthcare, OTC pharmaceuticals, insurance, or fintech is preferred.
  • Digital health experience, 0-to-1 market launch experience, or experience marketing to audiences aged 45+ is preferred.
  • Demonstrated AI proficiency at least at Sword’s Explorer level, using AI to improve daily productivity.

Benefits

  • Total compensation range of €122,500–€192,500, including base, variable compensation, and estimated equity value where applicable.
  • Potential private company stock options and performance-based variable, bonus, or sales incentives.
  • Additional benefits beyond total compensation, varying by country.
  • Compensation may be adjusted based on demonstrated impact and outlier performance.

Interested in this position?

Apply directly on the company website

Apply Now

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