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Senior Demand Generation Lead

1 day, 4 hours ago
Israel
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Cybersecurity Google Ads HubSpot LinkedIn Ads
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Sweet

Sweet

Sweet is a cloud runtime security suite that focuses on critical cloud risks and provides pivotal insights to enhance operations.

$12M raised
View All Jobs 4

Description

  • Own and execute the end-to-end demand generation strategy to drive pipeline and revenue growth.
  • Build and scale account-based marketing programs aligned with sales priorities and target accounts.
  • Lead content-based campaigns that support brand and product marketing initiatives.
  • Oversee paid growth strategy across channels and align it with broader demand efforts.
  • Collaborate closely with Sales, BDRs, Product Marketing, and Marketing Operations on targets, messaging, and performance.
  • Develop integrated programs across ABM, content, paid media, and field marketing to support enterprise demand.
  • Work in competitive, multi-stakeholder sales environments to accelerate revenue.
  • Build and scale inbound motions and execute new initiatives quickly.
  • Set plans and track progress against revenue goals and KPIs.

Requirements

  • 6+ years of experience in B2B demand generation or growth marketing in enterprise SaaS, preferably cyber security.
  • Hands-on experience managing PPC campaigns on Google and LinkedIn, including A/B testing and optimization.
  • Proven track record of driving pipeline and revenue in complex sales cycles.
  • Strong understanding of ABM, attribution models, and paid media strategies.
  • Forward-thinking, hands-on approach to AI-based demand tools and processes.
  • Experience with marketing automation platforms such as HubSpot or Marketo.
  • Data-driven mindset with a solid understanding of funnel metrics, attribution, and ROI.
  • Excellent English communication skills and ability to work cross-functionally in a global environment.
  • Self-starter who is comfortable working in a fast-paced startup environment.

Benefits

  • $120M in funding backing a rapidly growing company.
  • Opportunity to join at a pivotal stage with strong product-market fit and real customer momentum.
  • Chance to shape the category and make a real impact in a high-ownership culture.
  • Work alongside a team with deep technical expertise and high standards.
  • Exposure to building the next generation of runtime cloud and AI security.

Interested in this position?

Apply directly on the company website

Apply Now

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