Brandwatch

Brandwatch is the world’s leading provider of social media monitoring and analysis solutions, offering real-time coverage and reliable data to help global brands and agencies monitor online conversations, gain business insights, conduct market research...

Professional Services

Industrials

1K-5K (1233)

Founded 2005

$83M raised

10 open positions

Links

View All Jobs

Field Marketing Manager

2 hours, 44 minutes ago

United Kingdom

Full-time

Junior

Lead Generation Specialist

Sales and Business Development

Content Marketing Digital Marketing Salesforce Social Media Marketing

Apply Now

Brandwatch

Professional Services

1K-5K

Founded 2005

$83M raised

View All Jobs 10

Description

Develop integrated demand generation programs aligned to audience themes and the buying cycle to support pipeline and revenue goals.
Work closely with the EMEA sales team to strengthen communication, process, and lead quality feedback loops.
Execute regional field marketing campaigns across trade shows, owned events, email, direct marketing, webinars, and other lead generation channels.
Measure, manage, and optimize campaign performance, including lead generation, lead conversion, and sales cycle conversion metrics.
Plan and execute digital marketing strategy in collaboration with other marketing teams.
Develop and refine marketing conversion paths to improve MQLs, SQLs, opportunities, and revenue from leads.
Use sales and marketing data to expand and adapt campaigns based on insights and industry benchmarks.
Own the planning and execution of content and messaging for field marketing initiatives.
Support B2B lead generation efforts with a hands-on, end-to-end approach.

Requirements

BA/BS degree, preferably in marketing, PR, or business.
At least 3 years of marketing experience, preferably in B2B marketing.
Experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel marketing.
Experience with A/B testing and inbound/outbound marketing tactics.
Experience working closely with sales development representatives and sales teams to gather feedback and ensure lead quality.
Strong understanding of lead handoff from marketing to sales and how to optimize it.
Demonstrated success working collaboratively across internal and external teams.
Experience in the software industry is highly desirable.
Demonstrated track record of creating innovative content and campaigns that exceed target goals.
Strong written and verbal communication skills.
Knowledge of AEM, Eloqua, and SFDC, or similar tools.
Strong attention to detail, accuracy, and creative skills.
Strong understanding of B2B event planning and management.
Must already be based in the country of employment.

Benefits

Cision Group Personal Pension Scheme.
Life Assurance.
Healthcare cash plan.
Dental Insurance.
Private Medical Insurance for directors and above.
Gym Subsidy.
Cycle to Work program.
Discounted Dining.
Virtual GP access.
Employee Assistance Programme (EAP).
Eye Care Test.
Cision Global Charitable Giving Program.
BenefitHub retail discounts.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Account Based Marketing Specialist

Remote 251-1K Professional Services

Remote is seeking an Account-Based Marketing (ABM) Specialist to lead paid acquisition for high-value target accounts across its EOR, Contractor Management, and Global Payroll services in a fully remote, globally distributed environment.

Portugal Full-time Senior Lead Generation Specialist Paid Media Specialist

$100k-$125k

Google Ads HubSpot Salesforce Social Media Marketing

1 hour, 59 minutes ago

Apply

1 hour, 59 minutes ago

Digital Marketing & Property Research/Lead Specialist - 171

D2B Professional Services

BCG Property, a Christchurch-based property business, is hiring a remote Digital Marketing & Property Research/Lead Specialist to build its online presence, support lead generation, and provide market insights across residential and commercial properties.

Philippines Contract Mid Level Digital Marketing Specialist Lead Generation Specialist

$1k-$1k

Digital Marketing Email Marketing Instagram API SEO Shopify Webflow WordPress

2 hours, 24 minutes ago

Apply

2 hours, 24 minutes ago

Director, Growth Marketing - Canada Remote

PerfectServe 251-1K Internet Software & Services

PerfectServe is hiring a demand generation leader to own marketing-sourced pipeline growth and optimize full-funnel performance for its healthcare SaaS business.