Director, Product Marketing

33 minutes ago
Full-time
Lead
Product Management
Step

Step

Step is a next-gen financial services company empowering teens and young adults with free banking, instant money transfers, personalized spending cards, and rewards to achieve financial independence.

Diversified Financial Services
51-250
Founded 2018
$491M raised

Description

  • Lead go-to-market strategy, planning, and launches across the core banking, credit, rewards, lending, and investing portfolio.
  • Own cross-functional operations between Step and Beast Industries, including collabs, product integrations, and partnership expansion.
  • Drive full-funnel lifecycle marketing from awareness through engagement and retention.
  • Design and deliver loyalty and gamification programs at scale.
  • Partner with the broader marketing team to execute campaigns that drive signups, expansion, and product adoption.
  • Conduct customer research and discovery to inform product strategy and roadmaps.
  • Collaborate with product, design, customer support, engineering, and other functions to improve conversion and retention.
  • Lead annual and quarterly planning to drive growth across the customer lifecycle.
  • Build, develop, and mentor a product marketing team, including lifecycle marketers.

Requirements

  • 8+ years of marketing experience, including 5+ years in product marketing.
  • Experience in a startup environment preferred.
  • Experience working across the funnel in B2C tech and/or a consumer app.
  • Experience managing a product marketing or lifecycle marketing team with direct responsibility for owned communication channels.
  • Strong player-coach mindset and willingness to be hands-on with campaign development.
  • Excellent written communication skills and the ability to craft clear, compelling narratives for different audiences.
  • Analytical and experimental mindset with the ability to use data and insights to drive growth.
  • Bachelor's degree or an equivalent combination of education, training, and experience.
  • Experience with Braze, Mixpanel, Looker, Claude, and Twilio.
  • Occasional travel for team offsites and key meetings.
  • Preference for candidates who can work in a remote (US) setting or San Mateo, CA.

Benefits

  • Remote-first work environment.
  • Competitive compensation and stock options.
  • Generous medical, dental, vision, and company-paid life insurance.
  • 401(k) plan with Safe Harbor company matching.
  • Flexible vacation policy and paid company holidays.
  • 12 weeks of paid parental leave with a flexible return to work.
  • Company-provided technology package.

Interested in this position?

Apply directly on the company website

Apply Now

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