Director Of Technical Product Marketing

2 months, 3 weeks ago
Full-time
Lead
Product Management
RAPIDFORT

RAPIDFORT

RAPIDFORT specializes in providing secure container solutions that feature near-zero CVEs and automated CVE remediation, enabling organizations to significantly reduce their patch backlog, lower DevOps costs, and enhance compliance with various regulat...

IT Services
11-50
Founded 2020
$11M raised

Description

  • Define and drive the global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation.
  • Lead global product launches, announcements, and integrated marketing campaigns.
  • Develop sales enablement materials such as playbooks, presentations, tools, and executive-facing decks.
  • Create corporate press materials, analyst briefing content, and company spokesperson messaging.
  • Plan, write, edit, and publish marketing content including eBooks, website copy, blog posts, social media, solution briefs, white papers, case studies, and videos.
  • Develop partner enablement materials, including how-to guides, branding guidelines, newsletters, portal content, and partner solution briefs.
  • Create webinar strategies and supporting materials for vertical, customer, and partner audiences.
  • Collaborate closely with Sales, Product Management, Technical Marketing, Engineering, partners, and customers on marketing initiatives.
  • Support analyst relations activities, including submissions, surveys, reports, and white papers.
  • Manage budgets and ensure fiscal responsibility across marketing initiatives.

Requirements

  • 8–10 years of product marketing experience in high-tech industries.
  • Experience marketing cybersecurity, cloud infrastructure, DevSecOps, software supply chain security, or enterprise infrastructure software products.
  • Strong understanding of Kubernetes, Docker/container ecosystems, CI/CD pipelines, software supply chain security, and modern cloud-native architectures.
  • Engineering or technical background strongly preferred, such as computer science, engineering, or equivalent technical experience.
  • Experience engaging technical buyers such as platform engineers, DevOps teams, security engineers, infrastructure architects, and developer-focused audiences.
  • Ability to translate highly technical concepts into clear business and technical value propositions.
  • Excellent written and verbal communication skills.
  • Proficiency with Google Suite, ChatGPT, Gemini, and Claude, with familiarity in design and publishing tools preferred.
  • Bachelor’s degree in marketing, business, engineering, or a related field.
  • Must be a U.S. citizen due to Department of Defense contract requirements.

Benefits

  • Base salary of $160,000–$200,000 annually, depending on experience and qualifications.
  • Annual performance bonus eligibility based on company and individual performance.
  • Equity/stock options participation, subject to company plan and role eligibility.
  • Comprehensive medical, dental, and vision coverage.
  • 401(k) retirement plan.
  • Paid time off and company holidays.

Interested in this position?

Apply directly on the company website

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