RemoteLeaf Logo
Log in Sign up

Product Marketing Manager

1 day, 6 hours ago
United States
Full-time
Mid Level
Product Marketing Manager
Product Management
LLM
Apply Now
Oscar

Oscar

Oscar is a health insurance company that offers plans for individuals, families, and small businesses. With a focus on humanizing health care through technology, design, and data, Oscar provides easy-to-understand bills, 24/7 access to doctors, and a p...

Insurance
1K-5K
Founded 2012
View All Jobs 87

Description

  • Drive the end-to-end go-to-market lifecycle from concept and feature-to-benefit translation through launch and member adoption.
  • Act as the primary marketing point of contact and represent the voice of the customer in cross-functional forums.
  • Develop positioning and messaging architectures, including messaging houses, value propositions, and reasons-to-believe.
  • Partner with Product, Design, Research, Sales, and external vendors to turn customer insights into product requirements and launch plans.
  • Create enablement materials for brokers, providers, and members, including playbooks, sales battlecards, and training assets.
  • Track and report on product KPIs such as adoption, conversion, and engagement, and share launch learnings with stakeholders.
  • Improve the Product Marketing toolkit and support a data-driven team culture through peer mentorship.
  • Ensure product claims and marketing materials comply with healthcare regulations and state-filing requirements.

Requirements

  • Bachelor’s degree or 4+ years of commensurate experience.
  • 4+ years of relevant marketing experience, including driving go-to-market strategies for new products.
  • Demonstrated experience with feature-to-benefit translation, persona development, and multi-channel messaging houses.
  • Experience presenting go-to-market strategies and market insights to cross-functional leadership in Product, Sales, and Operations.
  • Ability to manage complex project timelines, such as 16-week cycles, and coordinate high-velocity asset production with creative teams.
  • Ability to use data to measure go-to-market success, including conversion deltas, adoption rates, and member sentiment.
  • Experience in health-tech, insurance, or highly regulated fintech is a plus.
  • Hands-on experience with generative and evaluative research is a plus.
  • Experience building sales enablement toolkits for brokers or third-party distributors in healthcare is a plus.
  • Comfort explaining AI/LLM product narratives and technical guardrails to non-technical audiences is a plus.

Benefits

  • Base salary of $105,818 to $138,886 per year.
  • Eligibility for annual performance bonuses.
  • Unlimited vacation program.
  • Medical, dental, and vision benefits.
  • 11 paid holidays.
  • Paid sick time and paid parental leave.
  • 401(k) plan participation, life insurance, and disability insurance.
  • Paid wellness time and reimbursements.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

RAPIDFORT

Director Of Technical Product Marketing

RAPIDFORT 11-50 IT Services

RapidFort is seeking a Director of Technical Product Marketing to lead global product marketing for cloud-native security and infrastructure products, working cross-functionally to support launches, demand generation, and sales enablement.

United States Full-time Lead Product Marketing Manager
$160k-$200k
CI/CD DevSecOps Docker Kubernetes
7 hours, 39 minutes ago
Praxis Medicines

Senior Marketing Product Manager

Praxis Medicines 51-250 Pharmaceuticals

Praxis Precision Medicines is seeking a Senior Product Manager to shape and execute commercialization strategy for therapies targeting central nervous system disorders.

United States Full-time Senior Product Marketing Manager
$175k-$195k
8 hours, 37 minutes ago
StackAdapt

Senior Product Marketing Manager, Marketing Orchestration

StackAdapt 1K-5K Media

StackAdapt is seeking a Senior Product Marketing Manager to lead go-to-market strategy for its marketing orchestration suite, shaping positioning and adoption across cross-channel marketing and programmatic advertising.

United States Canada Full-time Senior Product Marketing Manager
$74k-$88k
Email Marketing Generative AI HubSpot
19 hours, 29 minutes ago
A

Technical Product Marketing Manager (TPMM)

Anza 11-50 Software Development

Anza is hiring a Technical Product Marketing Manager to lead launch strategy, messaging, and external communications for the Agave client and major Solana protocol milestones.

United States United Kingdom Switzerland Full-time Senior Product Marketing Manager Program Manager
Bitcoin Blockchain Ethereum GitHub Solana
23 hours, 19 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers