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Director, Customer & Partner Marketing

1 day, 13 hours ago
United States, Canada
Full-time
Executive
Lead Generation Specialist
Marketing and Growth
Agile CRM Salesforce
Apply Now
SOCi

SOCi

SOCi provides AI-driven solutions designed to enhance multi-location marketing through local search optimization, social media management, and reputation management for enterprises.

Internet Software & Services
501-1000
Founded 2012
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Description

  • Develop customer marketing strategies that drive expansion pipeline, cross-sell, upsell, and retention.
  • Partner with Account Management and Customer Success to align campaigns with revenue targets, renewals, and strategic accounts.
  • Build targeted account-based campaigns that engage buying groups, identify stakeholders, and create demand for additional SOCi solutions.
  • Lead customer lifecycle marketing through nurture campaigns, webinars, events, and customer communications.
  • Use segmentation, account intelligence, and behavioral signals to personalize customer marketing experiences.
  • Turn product launches and new modules into cross-sell and upsell campaigns, and support customer advocacy initiatives.
  • Develop co-marketing campaigns, events, webinars, and content with technology, agency, strategic, and reseller partners.
  • Establish scalable partner enablement programs, including co-sell support, training, campaign assets, and funds management.
  • Use AI, automation, and performance data to improve campaign efficiency, targeting, reporting, and investment decisions.
  • Lead two Demand Generation Managers and a Marketing Coordinator, and own the customer and partner marketing budget.

Requirements

  • 8+ years of B2B SaaS marketing experience, including customer growth, demand generation, or account-based marketing.
  • 5+ years of customer, expansion, or channel/partner marketing experience with agency, technology, or reseller partners.
  • 3+ years of people management experience developing high-performing teams.
  • Proven ability to create marketing programs that generate measurable pipeline and revenue through cross-sell and upsell initiatives.
  • Experience with integrated, account-based, and retention-focused marketing for complex B2B buying groups.
  • Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
  • Hands-on experience building AI-enabled marketing workflows and using data to optimize performance.
  • Strong analytical, communication, cross-functional leadership, and resource-prioritization skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • Experience marketing to multi-location, franchise, or local-business customers or in a martech/agency ecosystem (preferred).

Benefits

  • Health, dental, and vision insurance for eligible full-time permanent employees.
  • 401(k) plan with employer match.
  • Flexible remote work environment for eligible full-time employees.
  • Flexible paid time off, quarterly wellness days, and paid holidays.
  • Wellness incentives and employee engagement programs.
  • Career growth and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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