Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services

Information Technology

Founded 2023

59 open positions

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Outbound Marketing Specialist

6 hours, 1 minute ago

Kenya, South Africa

Full-time

Junior

Lead Generation Specialist

Sales and Business Development

Copywriting

Apply Now

Pavago

IT Services

Founded 2023

View All Jobs 59

Description

Build and execute outbound marketing campaigns targeting high-ticket B2B prospects.
Develop scalable outbound prospecting systems and outreach playbooks.
Research and build targeted lead lists using Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools.
Identify ideal customer profiles and segment prospects strategically.
Execute multi-channel outreach across LinkedIn, email, and cold outreach channels.
Write personalized outreach messaging to generate qualified conversations.
Create LinkedIn content and thought leadership posts to support outbound engagement.
Engage prospects through consistent follow-up and relationship-building.
Monitor response rates, engagement metrics, and outreach performance.
Optimize targeting, messaging, and campaign structure based on performance data.
Build lead magnets and outbound content assets to improve conversion rates.
Maintain organized prospect databases, campaign trackers, and outreach systems.
Collaborate with leadership and sales teams to improve outbound strategy and pipeline generation.

Requirements

2+ years of experience in B2B outbound marketing, lead generation, SDR, or outbound prospecting roles.
Strong experience with LinkedIn outreach and B2B prospect engagement.
Hands-on experience using Sales Navigator, Apollo, Clay, ZoomInfo, or similar platforms.
Strong copywriting ability for outbound messaging, email campaigns, and LinkedIn outreach.
Experience building and managing multi-channel outbound campaigns.
Strong understanding of B2B buyer psychology and high-ticket sales cycles.
Analytical mindset with ability to track, measure, and optimize campaign performance.
Excellent written and spoken English communication skills.
Highly organized, proactive, and execution-focused approach to work.
Comfortable working independently in remote environments.
Experience working with high-ticket B2B service businesses or agencies, preferred.
Familiarity with CRM systems and outbound automation tools, preferred.
Experience supporting pipeline generation and appointment setting, preferred.
Experience creating lead magnets or outbound content assets, preferred.
Background in startup or fast-growing business environments, preferred.

Benefits

Full-time remote role with U.S. business hours (EST).
High-ownership position with direct impact on business growth and pipeline generation.
Opportunity to build and optimize outbound systems from the ground up.
Strong autonomy and execution ownership in a fully remote environment.
Close collaboration with leadership on growth and lead generation initiatives.
Exposure to outbound strategy, LinkedIn marketing, copywriting, and pipeline development.
Long-term growth opportunity within outbound marketing and business development.

Interested in this position?

Apply directly on the company website

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