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Outbound Marketing Specialist

13 hours, 20 minutes ago
Kenya, South Africa
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Copywriting HubSpot
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 174

Description

  • Build and execute scalable multi-channel outbound campaigns across LinkedIn, email, and other channels.
  • Research target accounts and decision-makers, then build segmented prospect lists based on ICPs, industry, company size, geography, roles, and buying signals.
  • Develop outbound playbooks, workflows, campaign trackers, and clean prospect databases.
  • Write and test personalized cold emails, LinkedIn messages, follow-up sequences, CTAs, and value propositions.
  • Manage consistent prospect engagement and follow-up to generate qualified conversations and meetings.
  • Create and coordinate lead magnets, guides, checklists, and other outbound assets to improve conversion rates.
  • Track response rates, engagement, meetings, lead quality, and pipeline contribution; optimize targeting, messaging, sequences, and cadence.
  • Collaborate with leadership and sales teams to refine ICPs, improve lead quality, and strengthen outbound-to-sales handoffs.
  • Support LinkedIn content and thought-leadership activities for target B2B audiences.
  • Maintain CRM records and campaign data.

Requirements

  • 2+ years of experience in B2B outbound marketing, lead generation, SDR/BDR work, outbound prospecting, or similar pipeline-generation roles.
  • Hands-on experience with LinkedIn outreach and multi-channel outbound campaign management.
  • Experience using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, or similar prospecting platforms.
  • Strong outbound copywriting skills for cold email, LinkedIn messaging, and follow-up sequences.
  • Understanding of B2B prospecting, ICP development, buyer psychology, and high-ticket B2B sales cycles.
  • Ability to analyze campaign performance and continuously improve targeting, messaging, personalization, and workflows.
  • Excellent written and spoken English, with strong organization and attention to detail.
  • Ability to work independently in a fast-moving remote environment during U.S. EST business hours.
  • Experience with high-ticket B2B services or agencies (preferred).
  • Experience with Smartlead, Instantly, Lemlist, HubSpot, outbound automation platforms, CRM management, appointment setting, lead magnet creation, or startup environments (preferred).

Benefits

  • Fully remote, full-time role.
  • Direct ownership of end-to-end outbound execution and measurable pipeline impact.
  • Direct collaboration with leadership and sales teams.
  • Opportunity to build outbound systems from the ground up.
  • Growth potential into senior outbound marketing, growth marketing, demand generation, business development, or outbound leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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