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Demand Generation Specialist

1 day, 13 hours ago
Mexico
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Email Marketing Microsoft Dynamics 365 Social Media Marketing
Apply Now
Language Services Associates, Inc.

Language Services Associates, Inc.

Explore interpretation, translation, and AI language services to tap into new markets and support your global business growth.

Professional Services
1001-5000
Founded 1991
View All Jobs 2

Description

  • Design and execute omnichannel demand generation campaigns across email, social, paid media, web, and events.
  • Develop and manage lifecycle and nurture programs from initial engagement through sales qualification.
  • Partner with Sales leadership to define lead qualification, handoff criteria, and pipeline attribution.
  • Test channel mix, messaging, offers, and audience segments to optimize campaign performance.
  • Establish lead and pipeline targets and improve reporting on MQLs, marketing-generated pipeline, conversion rates, cost per lead, and funnel velocity.
  • Provide Marketing and Sales leadership with progress updates and actionable performance insights.
  • Use AI tools, including Microsoft Copilot, to support campaign planning, content briefs, multichannel plans, and performance summaries.
  • Maintain accurate Microsoft Dynamics and SalesHub data through segmentation, list hygiene, and lead handoffs.

Requirements

  • Experience in B2B demand generation and multichannel campaign planning across email, paid media, social, web, content, and events.
  • Experience with marketing automation, segmentation, lead nurturing, scoring, and sales handoffs.
  • Knowledge of lead qualification criteria, handoff processes, and Sales and Marketing alignment.
  • Experience with A/B testing, funnel analysis, attribution, KPI reporting, and turning data into actionable insights.
  • Experience using Microsoft Copilot or other AI productivity tools for campaign planning, content development, workflow efficiency, and performance summaries.
  • Experience with Microsoft Dynamics, SalesHub, spreadsheets, and reporting dashboards.
  • CRM data-management experience, including list hygiene, segmentation, and record accuracy.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) with partial/generous employer match for qualifying employees.
  • Other employer-covered benefits.
  • Free on-site parking at the Horsham, Pennsylvania location.

Interested in this position?

Apply directly on the company website

Apply Now

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