Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, manage, and optimize Google Ads campaigns across search, display, and remarketing.
  • Conduct keyword research and structure campaigns for paid search performance.
  • Write and optimize ad copy, and manage bidding, targeting, budgets, and pacing.
  • Improve paid media metrics including CTR, CPC, CPA, conversion rate, and ROAS.
  • Run A/B tests on ads, landing pages, and targeting strategies.
  • Conduct SEO keyword research and optimize on-page elements such as meta titles, descriptions, headers, internal links, and content.
  • Support technical SEO improvements and identify keyword gaps and content opportunities.
  • Manage social media engagement across LinkedIn, Facebook, and Instagram.
  • Schedule and optimize social content, respond to audience inquiries, and monitor engagement trends.
  • Track performance in GA4, Google Ads, and social insights, and prepare actionable reports.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of experience managing social media platforms and engagement.
  • Proven SEO experience using SEMrush, Ahrefs, or similar SEO tools.
  • Strong understanding of Google Ads, PPC optimization, keyword research, audience targeting, and bid strategies.
  • Experience with Google Analytics 4 (GA4) and Google Search Console.
  • Strong understanding of CTR, CPC, CPA, ROAS, and conversion optimization.
  • Excellent written English and copywriting skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts (preferred).
  • Background in SaaS, B2B, or e-commerce (preferred).
  • Experience with A/B testing, CRO, or marketing automation platforms (preferred).
  • Familiarity with content marketing workflows (preferred).

Benefits

  • Full-time remote position.
  • Working hours aligned to U.S. business hours.
  • Opportunity to own multiple digital marketing channels.
  • Long-term growth opportunities.
  • Clear career progression into Performance Marketing Manager, Growth Marketing Manager, Digital Marketing Lead, or Marketing Manager.
  • Work in a performance-driven environment.
  • Collaborate with experienced marketing leaders.

Interested in this position?

Apply directly on the company website

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