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Content Marketing Manager

3 days, 12 hours ago
United States
Full-time
Senior
Content Marketing Manager
Marketing and Growth
Asana Content Marketing Copywriting Figma HubSpot Salesforce SEO
Apply Now
SmarterDx

SmarterDx

SmarterDx ensures revenue integrity by leveraging A.I. algorithms to uncover missed opportunities in clinical data, optimizing tasks for accurate ICD 10 coding and guaranteeing a 5:1 ROI.

Professional Services
11-50
Founded 2019
View All Jobs 2

Description

  • Conceive, research, write, and edit high-performing content across white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, and campaign assets.
  • Create credible, audience-specific content for CFOs, revenue cycle leaders, CDI leaders, HIM/coding leaders, and clinical executives.
  • Translate complex healthcare RCM, CDI, AI, and clinical workflow topics into clear, compelling content.
  • Develop a creative, consumer-oriented approach that moves beyond generic B2B healthcare content.
  • Own the company LinkedIn and social content calendar to build brand awareness and a strong market voice.
  • Build industry event presentations, abstracts, session descriptions, and talk tracks for executive thought leadership.
  • Partner with product, sales, customer success, clinical, marketing, and leadership teams to turn SME input into market-facing stories.
  • Collaborate on demand generation promotion plans, sponsored placements, landing pages, nurture emails, direct mail concepts, and follow-up assets.
  • Apply SEO/AEO best practices and use performance data from GA4, CMS platforms, sales feedback, and campaign results to improve content.
  • Track healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive trends to keep content timely.

Requirements

  • 5+ years of experience in content marketing, B2B writing, healthcare marketing, journalism, or a related field.
  • Strong healthcare revenue cycle experience required.
  • Direct experience with RCM, CDI, HIM/coding, denials, revenue integrity, hospital finance, or adjacent health tech is strongly preferred.
  • A portfolio that demonstrates clear, strategic writing with range across formats.
  • Excellent long-form and short-form writing skills, including white papers, case studies, emails, social posts, and landing pages.
  • Strong editorial judgment and the ability to identify the clearest, most compelling story in complex material.
  • Comfort interviewing subject matter experts and turning technical, clinical, or operational input into polished content.
  • Ability to work independently, manage multiple projects, and move work forward.
  • High standards for quality, accuracy, clarity, and voice.
  • Basic understanding of SEO/AEO, content performance, CMS tools, and analytics platforms.
  • Experience writing for healthcare revenue cycle technology companies is preferred.
  • Experience creating campaign concepts, not just executing assigned copy, is preferred.
  • Experience ghostwriting for executives or subject matter experts is preferred.
  • All applicants must submit 3–5 writing samples, including at least one demand generation asset, one thought leadership piece, and one short-form example.
  • Healthcare, revenue cycle, CDI, hospital finance, or health-tech writing samples are strongly preferred.

Benefits

  • Fully remote work within the US.
  • $100K-$120K base salary.
  • Benefits included with compensation.
  • Opportunity to work closely with cross-functional teams across marketing, product marketing, demand generation, sales, customer success, clinical experts, and company leaders.

Interested in this position?

Apply directly on the company website

Apply Now

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