Lifecycle & CRM Manager

2 days, 1 hour ago
Senior
Project and Program Management
Skyline Eco-Adventures

Skyline Eco-Adventures

Skyline Eco Adventures is a company that provides zipline adventure tours in Hawaii. They are committed to having a positive impact on the natural world by operating in a sustainable manner and supporting environmental and cultural preservation efforts.

Hotels, Restaurants & Leisure
11-50
Founded 2002

Description

  • Plan and execute customer campaigns across email, push, SMS, and in-app messaging.
  • Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value.
  • Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines.
  • Manage the lifecycle marketing calendar for market-level initiatives, partner campaigns, seasonal moments, and other business priorities.
  • Build, QA, and launch campaigns in Braze with strong segmentation, personalization, timing, and customer experience standards.
  • Partner with Analytics and Data Science to measure campaign performance and identify customer insights.
  • Recommend and implement opportunities to improve future campaigns.
  • Expand testing, automation, personalization, and operational efficiency across the lifecycle program.

Requirements

  • 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related field.
  • Hands-on experience planning and launching campaigns across email, push, SMS, and in-app messaging.
  • Experience with Braze or a comparable customer engagement platform.
  • Strong understanding of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practices.
  • Experience executing both automated customer journeys and business-driven campaigns.
  • Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
  • Excellent attention to detail and a high bar for execution.
  • Comfort operating in fast-moving, ambiguous environments while balancing multiple business priorities.
  • Strong communication and collaboration skills across marketing, commercial, creative, and analytical teams.

Interested in this position?

Apply directly on the company website

Apply Now

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