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Lifecycle Marketing Manager

2 weeks, 6 days ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
SimplePractice

SimplePractice

SimplePractice is the leading EHR software provider for health and wellness professionals, offering a comprehensive practice management solution. With features like online appointment scheduling, telehealth, secure messaging, and customizable documenta...

Health Care Providers & Services
251-1K
Founded 2012
View All Jobs 7

Description

  • Own campaign execution across the activation journey from lead capture through trial sign-up and paid conversion.
  • Lead the execution and optimization of recurring lead touchpoints such as newsletters and promotional offers.
  • Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content.
  • Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences.
  • Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix.
  • Report on activation health, conversion metrics, and the impact of lifecycle programs to stakeholders.
  • Partner with Growth, Product, Creative, Operations, and Product Marketing to align on milestones, brand voice, and technical data needs.
  • Contribute to activation planning and troubleshoot complex lifecycle workflows in the tools.
  • Use behavioral triggers and lifecycle programs to influence user action and improve LTV.

Requirements

  • 4-6 years of experience in lifecycle marketing, ideally in a SaaS or subscription environment.
  • Experience nurturing leads and managing customer journeys.
  • Working understanding of trial-to-paid conversion psychology and behavioral triggers.
  • Interest or early experience using AI/ML for lifecycle marketing, such as predictive modeling, automated copy testing, or propensity scoring.
  • Hands-on experience with Iterable and/or Braze, or an equivalent orchestration platform.
  • Familiarity with Appcues, or an equivalent in-product onboarding tool.
  • Ability to contribute to a 6-month activation roadmap and work hands-on in lifecycle tools.
  • Strong analytical skills with the ability to turn campaign performance into clear recommendations.
  • Comfort driving alignment across Creative, Product, and Operations teams and presenting results to senior stakeholders.

Benefits

  • Medical, dental, vision, life, and disability insurance.
  • 401(k) plan with company match.
  • Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
  • Mental health resources.
  • Paid parental leave and Backup Care.
  • Tuition reimbursement.
  • Employee Resource Groups (ERGs).
  • Base salary range of $100,000 to $125,000 USD, with potential eligibility for an annual bonus or commission.

Interested in this position?

Apply directly on the company website

Apply Now

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