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Director of Product Marketing, Clinical Care

27 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Agile Generative AI Influencer Marketing
Apply Now
SimplePractice

SimplePractice

SimplePractice is the leading EHR software provider for health and wellness professionals, offering a comprehensive practice management solution. With features like online appointment scheduling, telehealth, secure messaging, and customizable documenta...

Health Care Providers & Services
251-1K
Founded 2012
View All Jobs 5

Description

  • Develop and execute the go-to-market strategy for the Clinical Care product portfolio, centered on generative AI offerings such as Note Taker and Care Aide.
  • Own lifecycle strategy for both existing users and new customer acquisition across free-trial, up-sell, and self-serve funnels.
  • Serve as the link between market execution and product development by translating clinical insights into roadmap and GTM adjustments.
  • Lead end-to-end commercialization and launch planning for technical AI features from early development through market scale.
  • Coordinate multi-channel launch campaigns across in-product, paid social, community, influencer, and partnership channels.
  • Create clear, benefit-driven messaging that translates complex AI capabilities into customer-facing narratives.
  • Own funnel performance, conversion optimization, and cohorted retention for Clinical Care products.
  • Design and test in-product lifecycle marketing campaigns that drive feature discovery and regular usage.
  • Lead pricing and packaging strategy, including research, modeling, testing, and stakeholder alignment.
  • Manage and mentor product marketing talent while building repeatable playbooks and cross-functional alignment across Product, Finance, Sales, and Customer Success.

Requirements

  • 8+ years of experience in product marketing.
  • Experience in mental healthcare or AI products is highly preferred.
  • Deep experience in SaaS and product-led growth environments, including launches, lifecycle adoption, and self-serve GTM strategies.
  • Demonstrated ownership of packaging and pricing strategy at the company or product level.
  • Strong cross-functional collaboration experience with Product, Finance, Marketing, and Customer Success teams.
  • Proven ability to lead product launches and campaigns from insight to execution.
  • Excellent communication and storytelling skills with the ability to influence senior stakeholders.
  • Strategic mindset and comfort building new systems in a growing, PE-backed organization.
  • Customer-first orientation with a strong understanding of user behavior and market needs.

Benefits

  • Medical, dental, vision, life, and disability insurance.
  • 401(k) plan with company match.
  • Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
  • Mental health resources.
  • Paid parental leave and Backup Care.
  • Tuition reimbursement.
  • Employee Resource Groups (ERGs).
  • Base salary range of $195,000 to $234,000 USD, with possible annual bonus or commission eligibility.

Interested in this position?

Apply directly on the company website

Apply Now

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