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Director, Product Marketing

44 minutes ago
Canada
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
TrustArc

TrustArc

TrustArc provides a comprehensive SaaS-based Data Privacy Management Platform that integrates technology and consulting services to help organizations manage privacy compliance, assess risks, and navigate global privacy laws effectively.

Professional Services
251-1K
Founded 1997
$107M raised
View All Jobs 3

Description

  • Own product positioning and messaging across the TrustArc platform.
  • Standardize competitive and market intelligence practices and serve as an internal authority on the privacy and data governance landscape.
  • Translate market insights into go-to-market strategy and influence product roadmap decisions.
  • Develop a deep understanding of buyers, users, and customer segments.
  • Conduct customer interviews and engage directly with key accounts to refine value propositions.
  • Drive improvements to sales and marketing processes based on customer and market insights.
  • Lead cross-functional planning and execution of new product launches and major releases.
  • Build repeatable launch frameworks and align campaigns across digital, content, demand generation, sales enablement, and field marketing.
  • Equip Sales with messaging, tools, training, collateral, battlecards, pitch decks, and enablement programs.
  • Partner with Revenue leadership to improve conversion, win rates, and deal velocity.
  • Serve as the primary liaison to industry analysts and lead analyst engagement strategy.
  • Build, mentor, and scale a high-performing product marketing team.

Requirements

  • 8–10+ years of product marketing experience in B2B SaaS.
  • Demonstrated ownership of platform or multi-product portfolios.
  • Proven success leading and developing product marketing teams.
  • Strong executive presence and ability to influence cross-functional stakeholders.
  • Deep experience in positioning, messaging, and go-to-market strategy.
  • Exceptional written and verbal communication skills.
  • Strong analytical skills with the ability to translate data into strategic decisions.
  • Operational rigor and project management expertise.
  • Experience in privacy, GRC, compliance, LegalTech, eDiscovery, or adjacent markets is strongly preferred.

Benefits

  • Competitive compensation.
  • CA$120,000 to CA$160,000 per year.
  • 100% work from home.

Interested in this position?

Apply directly on the company website

Apply Now

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