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Shop Your Way - Product Marketing Manager

4 months, 2 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Marketing and Growth
Content Marketing
Apply Now
Shop Your Way

Shop Your Way

Shop Your Way offers a unique shopping experience that allows customers to earn rewards while purchasing a wide range of products from various brands, enhancing the value of their shopping activities.

Internet Software & Services
51-250
View All Jobs 20

Description

  • Own and define the go-to-market strategy to drive adoption across target industries.
  • Partner with Product, Business Development, Partner Marketing, Sales, and Marketing on launches and campaigns.
  • Develop and execute go-to-market plans that create market-defining moments and support customer adoption.
  • Translate product features into industry-specific benefits and value propositions.
  • Coordinate messaging, positioning, storytelling, and narrative consistency across all touchpoints and channels.
  • Direct and sequence new product and feature launches.
  • Enable customer-facing teams with launch assets, programs, and content.
  • Influence product roadmap decisions based on market and customer needs.
  • Provide market context, competitive intelligence, and thought leadership to drive consensus and decisions.

Requirements

  • Bachelor’s degree; MBA is a plus, or equivalent.
  • 3+ years of experience in product marketing or a related role at a B2B, platform, or two-sided marketplace company.
  • 6 to 10 years of experience working on business-to-developer or platform companies or two-sided marketplaces (e.g., Lyft, Uber, Instacart) in a product marketing or related role.
  • Proven ability to work in a collaborative, fast-paced, cross-functional environment.
  • Experience working with technical stakeholders and sales leaders.
  • Strong organizational skills and acute attention to detail.
  • Excellent verbal and written communication skills, including presenting complex material to customers, press, and analysts.
  • Ability to influence cross-functional teams without formal authority.
  • Positive attitude and demonstrated optimism.
  • Experience in hypergrowth environments is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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