Director of Marketing

2 days, 12 hours ago
Full-time
Executive
Marketing and Growth
Serko

Serko

Serko is a technology company that simplifies the complex world of corporate travel management, connecting business travelers at every stage of the journey. Their innovative solutions empower organizations to manage corporate travel programs and expens...

Consumer Services
251-1K
Founded 2007

Description

  • Define the category narrative and product positioning for travelers and companies.
  • Own the go-to-market strategy and overall marketing strategy for Serko.ai.
  • Optimize the end-to-end acquisition funnel and demand generation loops.
  • Manage performance efficiency metrics such as CAC and ROI.
  • Direct a global performance agency and marketing budget.
  • Partner with Product and Data Science to reduce friction, analyze behavior, and accelerate product-market fit.
  • Build and scale multi-channel campaigns across paid, organic, and social channels.
  • Use GenAI tools to improve speed and personalization in marketing execution.
  • Strengthen Serko.ai’s visibility and authority in LLMs, AI search engines, and chat interfaces.
  • Continuously optimize landing pages and user journeys to improve conversion and growth.

Requirements

  • Proven track record scaling a business from 0-to-1 or 1-to-10.
  • Measurable success across acquisition, activation, and retention.
  • Deep understanding of product-led growth models.
  • Experience working closely with Product and Engineering teams.
  • Highly analytical mindset with the ability to translate performance data into growth insights.
  • Familiarity and curiosity with GenAI tools.
  • Ability to operate as a marketing leader for a new AI-native business.
  • Experience coordinating shared expertise across brand, growth, and MarTech functions.
  • Work authorization for any employer in the U.S. is required; sponsorship is not available.

Benefits

  • Competitive base salary of $165,000 - $240,000 USD annually.
  • Medical benefits.
  • Discretionary incentive plan based on individual and company performance.
  • Access to a learning and development platform.
  • Opportunity to own your career pathways.
  • Flexible work policy.
  • Supportive work environment with great tools and resources.

Interested in this position?

Apply directly on the company website

Apply Now

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