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Global B2C CMO for Hedepy

3 weeks, 4 days ago
Czech Republic, Hungary, Romania
Contract
Lead
Head of Marketing
Marketing and Growth
CRM Facebook Ads Google Ads SEO
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Hedepy Greece

Hedepy Greece

Online ψυχοθεραπεία. Εύκολα, προσιτά και χωρίς προκαταλήψεις, μέσω βιντεοκλήσης. Μόνο πιστοποιημένοι θεραπευτές. Κλείστε τη συνεδρία σας στο hedepy.gr

mental health care
1-10
$6M raised
View All Jobs 9

Description

  • Set the global B2C marketing strategy, annual plan, and budget allocation across 9 CEE markets.
  • Lead and develop regional marketing leads and country CMOs, coordinating closely with the Head of Performance.
  • Integrate brand and performance marketing into one operating model covering positioning, messaging, campaign architecture, and growth experiments.
  • Own key growth metrics including acquisitions, orders, revenue contribution, CAC, channel mix, and conversion quality.
  • Build the operating cadence for priorities, reporting, decision rituals, and ownership by market and channel.
  • Partner cross-functionally with product, BI, finance, and country leadership to align marketing with business goals.
  • Roll up sleeves on critical launches and market priorities when needed.
  • Drive accountability and raise the bar on strategy and execution across markets.

Requirements

  • 5+ years of senior B2C marketing leadership experience.
  • At least 3+ years leading marketing in a multi-market or multi-country business.
  • Proven ownership of growth metrics such as acquisitions, orders, revenue, CAC, and ROI with measurable results.
  • Hands-on experience across both brand building and performance marketing, including Google Ads, Meta Ads, programmatic, SEO, CRM, or similar.
  • 3+ years of people leadership experience, including managing senior marketers or regional leads across multiple countries.
  • Strong analytics literacy and comfort working with BI/data teams, dashboards, and data-driven decisions.
  • Active daily use of AI tools such as ChatGPT, Claude, Perplexity, or similar for analysis, creative iteration, reporting, or research.
  • Fluent English at C1+ level, both written and spoken.
  • Native-level Czech, Slovak, Romanian, or Hungarian.
  • Experience in subscription, healthcare, mental health, or other trust-heavy consumer categories is preferred.
  • Experience scaling marketing in a startup or scale-up environment, ideally Series A–C, is preferred.
  • Familiarity with automation tools, no-code workflows, MCP servers, or modern AI tooling beyond chat interfaces is preferred.
  • Experience building a marketing function from scratch is preferred.

Benefits

  • Free psychotherapy sessions through Hedepy.
  • Full ownership of a critical growth function in a mission-driven company.
  • Remote-first setup with flexible hours.
  • A fast-moving team that values AI, speed, and efficiency.
  • Direct collaboration with founders and leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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