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Digital Demand & Activation Manager

10 hours, 41 minutes ago
India, Thailand, Pakistan, Philippines, Singapore
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Content Marketing
Apply Now
Secure IQ Services

Secure IQ Services

Secure IQ Services specializes in business process outsourcing by connecting businesses globally with highly skilled offshore talent, enabling them to fill critical roles at a reduced cost compared to local labor.

IT Services
View All Jobs 16

Description

  • Set up, manage and optimise paid media campaigns, particularly through Taboola.
  • Develop B2B audience strategies and manage campaign budgets, bidding and targeting.
  • Monitor performance metrics including impressions, clicks, engagement, conversions and cost per conversion.
  • Run structured creative, audience and campaign tests to improve results.
  • Build and manage automated email and LinkedIn outreach sequences, segmentation and nurture workflows.
  • Manage landing pages from briefing through launch and ongoing conversion optimisation.
  • Support content-led campaigns involving reports, whitepapers, webinars and gated content.
  • Use enrichment data, AI and intent signals to identify and prioritise high-value audiences.
  • Coordinate with data teams on ICP identification, enrichment, segmentation and personalisation.
  • Partner with SDR, BDR and telemarketing teams to ensure effective sales handover.
  • Analyse campaign data, produce regular reports and provide commercial recommendations.

Requirements

  • 3+ years of experience in digital demand generation, performance marketing or a related role.
  • Hands-on experience building and managing campaigns directly within advertising platforms.
  • Experience with paid media and performance marketing.
  • Strong understanding of conversion rate, cost per conversion, engagement and lead-quality metrics.
  • Experience creating and optimising B2B landing pages and conversion journeys.
  • Experience with automated email and/or LinkedIn outreach.
  • Strong knowledge of B2B audience segmentation, ICPs and targeting.
  • Ability to use data to determine where to spend, pause, test or scale campaigns.
  • Strong analytical, reporting and stakeholder communication skills.
  • Ability to manage campaigns from brief through reporting and provide commercially focused creative feedback.
  • Excellent written and verbal English communication skills.
  • Taboola, Clay or similar data-enrichment experience, AI marketing experience and multi-channel B2B campaign experience are preferred.

Benefits

  • Fully remote role with Australian business hours, 9 AM–5 PM AEST.
  • Work on international B2B campaigns.
  • High ownership across the complete digital demand-generation journey.
  • Exposure to paid media, data, AI, automation and sales activation.
  • Direct access to senior commercial stakeholders.
  • Opportunity to test ideas and influence measurable commercial outcomes.

Interested in this position?

Apply directly on the company website

Apply Now

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