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Senior Performance Marketing Manager - Paid Media

1 month ago
Canada
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Google Ads Google Tag Manager Salesforce
Apply Now
Samsara

Samsara

Samsara pioneers the Connected Operations Cloud, offering AI safety programs, real-time visibility, and integrations for industries to enhance efficiency, safety, and sustainability globally.

IT Services
1K-5K
Founded 2015
View All Jobs 84

Description

  • Develop and execute data-driven customer acquisition and expansion strategies across paid channels (Google Ads, Microsoft Ads, LinkedIn, Facebook, and others).
  • Design, build and scale full-funnel paid media campaigns focused on improving CPA and ROAS across search, social and display.
  • Own end-to-end campaign lifecycle from ideation and audience targeting to ad trafficking, creative optimization and performance analysis.
  • Plan and run A/B tests and experimentation to optimize ad creative, audience targeting, bidding strategies, and landing page performance.
  • Localize and adapt global performance strategies for regional markets, ensuring cultural relevance and language accuracy and building region-first campaigns.
  • Leverage performance data to inform keyword selection, ad copy, creatives, campaign structure, and bidding approaches.
  • Analyze and present campaign results, implement recommendations to optimize performance, and identify new growth opportunities and channels to test.
  • Partner cross-functionally with Sales, Marketing Operations, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing and Regional Marketing to create integrated campaigns and align on goals.

Requirements

  • 5+ years hands-on experience with Paid Search and/or Paid Social; programmatic display, ABM, affiliate, and landing page optimization experience is a plus.
  • Proven ability to build and scale performance marketing channels from the ground up to high paid spend and measurable impact on pipeline/revenue.
  • Experience building campaigns directly in platform-native tools such as Google Ads, Microsoft Ads, LinkedIn, Facebook, and 6sense.
  • Experience with high-growth SaaS products and a deep understanding of the B2B sales funnel and MarTech stack (including Salesforce and Marketo).
  • Skilled in trafficking ads, implementing tags in Google Tag Manager, and familiar with server-side tracking and first-party data strategies.
  • Strong data-driven mindset, able to leverage qualitative and quantitative insights to guide decisions and prioritize roadmaps.
  • Experience running rigorous experimentation (A/B testing) and optimizing creative, targeting, and bidding strategies.
  • Strong interpersonal and communication skills with demonstrated ability to manage multiple stakeholders and projects simultaneously; high ownership and accountability.
  • Bachelor’s Degree.
  • (Preferred) Experience with both SMB and Enterprise segments, deep understanding of B2B attribution models and the non-linear buyer journey, and fluency in Spanish.

Benefits

  • Annual base salary range: $118,575 – $153,450 CAD (base pay varies by location, skills, and experience).
  • Total compensation includes base salary + bonus/variable pay and restricted stock unit (RSU) awards with potential annual RSU refreshes for eligible roles.
  • Competitive total compensation package for full-time employees plus bonus/variable and equity opportunities.
  • Employee-led remote and flexible working model with hybrid/office options where applicable.
  • Health benefits for full-time employees.
  • Inclusive workplace with accommodations for applicants and employees with disabilities and support during the recruiting process.

Interested in this position?

Apply directly on the company website

Apply Now

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