Director, SEO & Content Marketing Services

19 hours, 8 minutes ago
Full-time
Executive
Marketing and Growth
RYNO Strategic Solutions

RYNO Strategic Solutions

RYNO Strategic Solutions is a leading digital marketing agency specializing in providing tailored strategies for home services businesses. With expertise in SEO, PPC, social media, and more, they help businesses in HVAC, plumbing, electrical, and roofi...

Professional Services
51-250
Founded 2007

Description

  • Own and evolve the SEO and content marketing playbook for the home services vertical.
  • Define SEO strategy for an AI-driven search landscape, including zero-click search and evolving SERPs.
  • Tie SEO and content initiatives to measurable business outcomes such as revenue growth, lead generation, and client ROI.
  • Lead, manage, and develop a team of managers and individual contributors while building a high-performing culture.
  • Set performance expectations, KPIs, and career development pathways for the department.
  • Oversee forecasting, resourcing, utilization, margin performance, capacity planning, and client account assignments.
  • Procure and implement SEO tools and technology, including opportunities for AI, automation, workflow improvements, and performance tracking.
  • Build scalable systems and workflows to support consistent, high-quality service delivery.
  • Partner cross-functionally with Solutions, Paid Media, Web, Client Success, and Sales to align strategy, reporting, and execution.
  • Lead client conversations, serve as an escalation point for enterprise accounts, and support SEO opportunity scoping for Sales.

Requirements

  • 7+ years of SEO experience in a marketing agency setting.
  • 5+ years of people management experience leading, mentoring, and developing SEO or digital marketing teams.
  • Expert knowledge of technical SEO, on-page optimization, local SEO, and off-page/link-building strategies.
  • Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth.
  • Demonstrated thought leadership in SEO with the ability to educate clients and represent agency expertise.
  • Track record of leading experimentation and performance testing across SEO, content, email, and social marketing.
  • Experience leveraging AI to improve efficiency, scale delivery, or enhance margins.
  • Strong perspective on AI’s impact on search, including SERP features, generative AI, and content strategy implications.
  • Experience building scalable systems and processes from the ground up.
  • Strong executive presence and ability to make thoughtful decisions in a fast-paced agency environment.
  • Experience with call-driven service industries is preferred.
  • Experience marketing for home service companies such as HVAC, plumbing, electrical, or similar verticals is strongly preferred.

Benefits

  • Remote-first culture with flexible work options.
  • Performance-based quarterly bonuses.
  • Medical, dental, vision, and life insurance.
  • 401(k) matching.
  • 6 weeks of paid parental leave for new parents.
  • $2,000 annual tuition reimbursement for continued education.
  • Wellness stipend for health and fitness.
  • Monthly data stipend to support remote work.
  • Paid vacation and sick time, plus 11 paid holidays.
  • Paid days for a Cause, paid birthday holiday, EAP support, leadership and career advancement opportunities, anniversary rewards, and IDEA committee involvement.

Interested in this position?

Apply directly on the company website

Apply Now

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