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Meta Paid Ads Strategist + Buyer

1 month, 1 week ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Domo Google Ads Power BI Tableau
Apply Now

RR Digital Media

RR Digital Media specializes in helping high-value businesses enhance their client acquisition through a combination of SEO, paid media, and performance-driven strategies, operating on a partnership model that emphasizes shared risk and mutual success ...

Media
Founded 2023
View All Jobs 3

Description

  • Develop campaign plans based on client goals, target audiences, and budget allocations.
  • Build, launch, and manage paid advertising campaigns primarily across Meta platforms.
  • Monitor campaign performance daily and make data-driven optimization decisions.
  • Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality.
  • Scale successful campaigns while maintaining efficiency and profitability.
  • Execute A/B testing across audiences, creative, messaging, and landing page experiences.
  • Collaborate with the Paid Advertising team to provide recommendations and insights.
  • Troubleshoot tracking, attribution, conversion, and pixel-related issues.
  • Maintain accurate campaign setup, budget management, and reporting processes.
  • Present campaign performance insights and recommendations to internal stakeholders and clients.

Requirements

  • 5+ years of experience managing paid media campaigns.
  • Hands-on experience with Meta Ads Manager and paid social advertising.
  • Experience with campaign attribution, conversion tracking, and performance reporting.
  • Experience scaling lead generation campaigns while maintaining efficiency targets.
  • Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI.
  • Strong understanding of lead generation and demand generation marketing.
  • Experience analyzing campaign performance and making data-driven optimization decisions.
  • Strong analytical, organizational, and problem-solving skills.
  • Ability to work independently, take initiative, and proactively solve problems.
  • Proven ability to manage multiple campaigns and priorities simultaneously.
  • Excellent attention to detail and commitment to accuracy.
  • Strong communication and collaboration skills.
  • Preferred: experience managing mass tort advertising campaigns.
  • Preferred: experience with class action advertising campaigns.
  • Preferred: experience marketing legal services or working within highly regulated industries.
  • Preferred: agency experience managing multiple client accounts.
  • Additional plus: experience with Google Ads.
  • Additional plus: familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms.
  • Candidates must be based in the United States and authorized to work without current or future sponsorship.

Benefits

  • 401(k) with 100% employer match on employee contributions up to 4%.
  • Unlimited manager-approved paid time off.
  • Subsidized health insurance with Aetna PPO and EPO options.
  • Dental and vision insurance through Guardian.
  • Company-provided MacBook.
  • Fully remote work arrangement.

Interested in this position?

Apply directly on the company website

Apply Now

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