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Search Lead, Paid Marketing

3 hours, 2 minutes ago
United States
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Tag Manager Keyword Research
Apply Now
Facet

Facet

Facet provides unbiased, personalized, and affordable financial planning services for every facet of life. Their certified financial planners offer advice on financial planning, retirement planning, investing, and more. From starting a business to buyi...

Capital Markets
251-1K
$58M raised
View All Jobs 12

Description

  • Translate growth objectives into paid search plans and manage execution across Google Ads, Microsoft Ads, and emerging paid media channels.
  • Lead keyword, search-term, and negative-keyword audits and maintain exclusion strategies to reduce low-quality traffic.
  • Optimize tCPA and tROAS bidding strategies based on bidding mechanics and signal quality.
  • Use Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to implement and audit bulk account changes.
  • Own testing roadmaps for landing pages, ad creative, and bidding strategies to improve conversion rates.
  • Manage campaign budgets, performance reporting, analysis, and recommendations for stakeholders.
  • Oversee conversion tracking, attribution, and reporting to improve marketing-spend efficiency.
  • Collaborate with marketing, planning, analytics, and other channel teams on an integrated strategy.
  • Train, mentor, and coach teammates on paid search execution.

Requirements

  • 5+ years of hands-on paid search experience, preferably managing multiple accounts in an agency environment.
  • Deep Google Ads expertise, including Search, Performance Max, and Smart Bidding.
  • Experience with Google Ads Editor, scripts, or APIs for bulk campaign management.
  • Strong experience troubleshooting conversion tracking, GA4, GTM, and attribution issues.
  • Experience identifying and excluding fraudulent or low-quality traffic sources.
  • Advanced Excel or Google Sheets skills, including pivot tables, lookups, and complex formulas.
  • Excellent written, verbal, writing, and editing skills, with the ability to explain technical recommendations to nontechnical stakeholders.
  • Basic people-management skills, including setting expectations, training, delegation, and feedback.
  • Strong organization, attention to detail, independence, and multitasking ability.
  • 7+ years of Google Ads experience; Microsoft Ads and Meta experience preferred, along with campaign and pipeline analysis, executive presentations, and financial-services or regulated-industry experience.

Benefits

  • $130,000–$160,000 annual compensation plus bonus.
  • Equity in the company.
  • Remote-first work from anywhere in the U.S.
  • Flexible paid time off.
  • Medical, dental, vision, disability, and 401(k) matching benefits.
  • Paid parental leave and wellness reimbursement.
  • Education reimbursement programs.

Interested in this position?

Apply directly on the company website

Apply Now

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