Robusta Technology Group

Robusta Technology Group (RTG) is a leading full-service tech agency specializing in digital transformation, E-commerce, web design, and VR/AR. They empower businesses in Saudi Arabia, Egypt, and the region with innovative solutions and industry-shapin...

Professional Services

Industrials

51-250 (75)

Founded 2007

23 open positions

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Salesforce Marketing Cloud Manager - Octopus by RTG

1 month, 1 week ago

India, Egypt, Jordan

Full-time

Lead

Email Marketing Manager

Project and Program Management

CRM SQL

Apply Now

Robusta Technology Group

Professional Services

51-250

Founded 2007

View All Jobs 23

Description

Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives.
Own the CRM and loyalty roadmap and ensure measurable impact on revenue, retention, customer lifetime value, and profitability.
Define targeting, segmentation, and personalization strategies to improve commercial outcomes.
Build business cases, forecast revenue impact, and track ROI for CRM initiatives.
Own and optimize Salesforce Marketing Cloud tools and capabilities, including Journey Builder, Automation Studio, Email Studio, Mobile Connect, CDP, Einstein, Datorama, and real-time personalization.
Drive platform governance, data integrity, and CRM best practices across operations.
Collaborate with IT and data teams to improve platform capabilities, integrations, and scalability.
Oversee the planning and execution of multi-channel campaigns across email, SMS, push, and in-app channels.
Lead lifecycle marketing, A/B testing, and multivariate testing to improve acquisition, engagement, retention, and cross-sell.
Own campaign performance reporting, develop dashboards, and translate results into actionable insights and future improvements.
Define and refine customer segmentation frameworks and advanced personalization strategies based on value, behavior, and lifecycle stage.
Partner with analytics teams and lead cross-functional collaboration with Marketing, Retail, Digital, and IT teams.
Manage external agencies and technology partners, and mentor CRM team members.

Requirements

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
7–10+ years of experience in CRM, loyalty, or marketing automation.
Strong hands-on expertise in the Salesforce Marketing Cloud ecosystem.
Proven experience managing teams and large-scale CRM programs.
Advanced knowledge of SQL, data modeling, and analytics.
Experience in retail, loyalty, or other customer-centric industries is preferred.
Strategic thinking with strong commercial acumen.
Leadership and stakeholder management skills.
Advanced CRM and marketing automation expertise.
Data-driven decision-making abilities.
Strong communication and project management skills.

Interested in this position?

Apply directly on the company website

Apply Now

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