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Digital Marketing Lead - 6 Months - Remote - Octopus by RTG

1 month, 3 weeks ago
India, Egypt, Jordan, Lebanon
Contract
Lead
Digital Marketing Manager
Data Science and Analytics
CRM GCP Python SQL
Apply Now
Robusta Technology Group

Robusta Technology Group

Robusta Technology Group (RTG) is a leading full-service tech agency specializing in digital transformation, E-commerce, web design, and VR/AR. They empower businesses in Saudi Arabia, Egypt, and the region with innovative solutions and industry-shapin...

Professional Services
51-250
Founded 2007
View All Jobs 24

Description

  • Execute app marketing campaigns across the mobile application, including offer builds, push notifications, in-app content, and channel activations.
  • Develop automated CRM and lifecycle marketing programs for onboarding, engagement, retention, and reactivation.
  • Manage CRM agency relationships from briefing through execution and performance review.
  • Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies.
  • Plan and run booster campaigns on both the burn side and earn side to improve engagement and redemption rates.
  • Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports.
  • Build dashboards and prepare reporting for stakeholders and senior leadership using Python, Looker Studio, and in-house tooling.
  • Prepare monthly leadership reports, including Excel-based reporting where needed.
  • Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and halo effect accounting.
  • Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers while coordinating with internal teams.

Requirements

  • Experience in digital marketing, CRM, loyalty programs, or customer engagement.
  • Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
  • Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
  • Experience working with CRM agencies and managing campaign execution and performance reviews.
  • Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
  • Strong SQL skills with experience working on large datasets; BigQuery preferred.
  • Experience analyzing transactional, CRM, and customer behavior data.
  • Experience with Google Analytics 4 (GA4).
  • Experience building dashboards and reports using tools such as Looker Studio and Python.
  • Ability to perform campaign performance analysis and measure incremental sales impact, including control groups and baseline analysis.
  • Experience managing external vendors and agency partners.
  • Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.

Interested in this position?

Apply directly on the company website

Apply Now

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